About this role
Amazon Flex & Hub Delivery team is seeking an experienced Program Manager to lead our online lead generation and top-of-funnel marketing initiatives. This role will own the end-to-end strategy and execution of performance marketing programs that drive qualified driver acquisition and optimize our digital marketing funnel. Key job responsibilities **Performance Marketing Strategy & Execution** - Own and optimize the complete top-of-funnel marketing strategy for Amazon Flex driver and Amazon Hub Store acquisition - Develop and execute comprehensive performance marketing campaigns across multiple digital channels - Drive continuous improvement in lead generation quality, volume, and cost-efficiency - Establish and monitor key performance indicators (KPIs) for all top-of-funnel activities **Paid Search & SEM Management** - Manage paid search campaigns through Google Ads with hands-on optimization of keywords, bids, and ad copy - Analyze search performance data to identify opportunities and drive ROI improvements - Collaborate with agencies and internal teams to scale paid search programs effectively **SEO & Organic Growth** - Lead search engine optimization (SEO) initiatives to improve organic visibility and traffic - Conduct keyword research and competitive analysis to inform content and technical SEO strategies - Partner with web development teams to implement SEO best practices and technical improvements **Social Media Marketing** - Develop and execute social media marketing strategies across relevant platforms - Optimize social campaigns for lead generation and conversion - Test and iterate on creative, messaging, and targeting approaches **Analytics & Optimization** - Build robust measurement frameworks to track campaign performance and attribution - Conduct A/B testing and multivariate experiments to optimize conversion rates - Deliver regular reporting and insights to leadership on marketing performance and trends **Cross-Functional Leadership** - Partner with product, operations, and analytics teams to align marketing efforts with business goals - Manage relationships with external vendors, agencies, and technology partners - Drive alignment across stakeholders on priorities, timelines, and resource allocation