About this role
Amazon MX Player is shaping the future of digital video entertainment in India by delivering premium entertainment for free to 250 million users. We are looking for a smart, high performing results-oriented Marketing Manager to be a part of our growth journey. The successful candidate should be able to execute flawlessly while demonstrating ability to think strategically as well. This is an exciting opportunity for an entrepreneurial minded candidate who wants to work in a start-up like environment and is passionate about digital media and new customer experiences. Key job responsibilities We are seeking a dynamic Marketing Manager to drive engagement for AMXP streaming platform. In this role, you will sit at the intersection of content, product, advertising, and user growth—crafting positioning and go-to-market (GTM) strategies on owned channels that communicate our platform’s unique value. You’ll leverage data-driven insights, competitor benchmarking, and audience trends to shape go-to-market strategies, content positioning, and lifecycle marketing programs that maximize both audience scale and viewer satisfaction. Key job responsibilities 1. Engagement and Retention programs Leverage audience segmentation, targeting, and behavioral insights to optimize growth and conversion through A/B testing and performance analysis. Define and implement experiment roadmap to drive engagement Collaborate with growth and retention teams to expand reach in target demographics and emerging consumer segments. 2. Consumer Positioning & Messaging Craft compelling consumer-facing messaging for the platform, new features, and major content drops Advocate for consumer insights by leading audience studies, market and competitor research, and voice-of-the-customer collaborations. 3. Data-Driven Growth Optimization Analyze funnel metrics across acquisition, activation, and retention to identify growth opportunities. Partner with stakeholder teams to deliver frictionless content discovery journey and streaming experience 4. Cross-Functional Collaboration Partner with Product, Content, and Ads teams to execute initiatives that deliver personalized ad-supported viewing experiences