About this role
We are building Amazon's first horizontal self-serve decisioning platform — an intelligence layer that upgrades static rule-based systems into outcome-learning, context-aware decision engines. The platform serves multiple tenants across multiple organizations and domains, each with distinct adoption barriers, decision types, and stakeholder personas. We are looking for a Product Marketing Manager to own and execute the adoption strategy for this platform. This is not a traditional marketing role — it requires equal parts strategic thinking, stakeholder management, and hands-on execution in a highly technical, multi-org environment where trust is earned Key job responsibilities Demand Generation & Awareness • Design and execute proof-led marketing campaigns that move system owners from unaware to actively considering the platform • Create compelling experiential demos, case studies, and proof-point collateral grounded in production data • Drive multi-tenant, multi-org awareness across diverse personas: system owners, engineering leads, domain SMEs, and senior leadership sponsors Adoption Funnel Ownership • Own the full adoption funnel: awareness → consideration → prototyping → onboarding → live • Identify and address persona-specific barriers at each stage — awareness and perceived ROI at the top, data readiness and bandwidth commitment in the middle, trust and governance at launch • Build and maintain tenant pipeline visibility — track where each prospect is in their lifecycle and what moves them forward Go-to-Market Execution • Develop and iterate on messaging and positioning that resonates with technical and non-technical stakeholders across multiple organizations • Create onboarding enablement assets: tenant-facing toolkits, self-serve assessment guides, workshop playbooks, and experiential prototyping materials • Partner with product, science, and engineering teams to translate platform capabilities into customer-facing value narratives Cross-Org Stakeholder Management • Navigate complex multi-persona commitment structures (builder, system owner, sponsor) across organizational boundaries • Build relationships with decision-makers in prospective tenant orgs and drive them through consideration cycles • Work closely with UDE organizations to align defect-driven demand with platform onboarding pipeline Measurement & Iteration • Define and track adoption metrics: funnel conversion rates, time-to-onboard, awareness penetration, pipeline quality • Run experiments on messaging, channels, and engagement tactics — iterate based on data • Report adoption health to platform leadership with actionable insights