About this role
Fire TV powers partner-branded smart TVs worldwide. We need a General Marketing Manager to own Fire TV's brand communication strategy, brand architecture, and consumer-to-partner messaging for our 3P partner products business. This role builds foundational marketing systems that do not exist today. You will create the partner brand playbook — the single source of truth for how Fire TV is positioned to partners and retailers. You will develop co-marketing programs that serve as templates for global adaptation. This is a builder role. You will architect these systems from scratch, then operationalize them across a global partner ecosystem. The ideal candidate brings experience marketing platform or ecosystem products through OEM/ODM partners in B2B2C models, and has built brand guidelines or playbooks adopted across multiple markets or regions. You operate with comfort in ambiguity — building systems, processes, and frameworks where none exist. You bring strong writing and storytelling skills with the ability to distill complex product narratives into clear, compelling partner-facing content. You have managed global marketing programs with regional adaptation requirements. Key job responsibilities Brand Architecture & Messaging - Own Fire TV's brand communication strategy and brand architecture for the 3P partner products business - Define and maintain consumer-to-partner messaging: how Fire TV's consumer value proposition translates into partner sales narratives - Develop the partner brand playbook — a comprehensive, regularly maintained guide that governs how Fire TV is positioned to partners and retailers globally - Ensure brand consistency across all partner-facing communications, retail touchpoints, and co-marketing materials - Develop core marketing assets (packaging, POP, digital shelf content) that communicate Fire TV's differentiation at point of purchase Co-Marketing & Global Enablement - Create scalable co-marketing frameworks, asset libraries, and campaign toolkits that regional teams localize and deploy About the team Fire TV partners with leading TV manufacturers — to bring the Fire TV experience to customers through partner-branded smart TVs sold at major retailers worldwide.