About this role
*Company:* The Media Firm. *Location:* Toronto, ON (Remote, occasional GTA coordination) *Job Type:* Part-Time (With Full-Time Potential)
*About The Media Firm.* The Media Firm. is a Toronto-based content marketing agency specializing in high-performing content for premium brands across the Greater Toronto Area: real estate professionals, builders, and design-focused brands.
In addition to client work, we operate a growing real estate media platform with strong audience (100k+ followers) reach across Instagram, TikTok, and YouTube. This platform runs its own content pipeline (submissions, property content, brand partnerships) on the same operational standard we bring to every client account.
*Role Overview* This is an AI-first role. You will use Claude daily to handle the heavy lifting: drafting captions, summarizing analytics, researching trends, drafting outreach and reply options. Your job is to direct that output, apply judgment, and execute efficiently: post, reply, coordinate, review.
This role is built for someone who can get more done with AI in a few hours a week than most people do without it in many more. If you don't already work this way, this isn't the right fit.
*Core Responsibilities*
_Social Media Leadership (AI-Assisted)_
* Direct Claude to draft post captions, content calendars, and Stories content plans. Review, refine, and schedule * Use Claude to summarize weekly analytics into clear takeaways, then apply those takeaways to posting strategy * Use Claude to research trend and viral content opportunities worth adapting * Personally engage with commenters and DMs to drive real engagement. This stays a human task, always * Lead Stories posting, including supporting Stories (photos and video clips) alongside iPhone-style property tour content
_Content Operations (AI-Assisted)_
* Use Claude to maintain the content calendar and keep every active series organized with a clear posting cadence * Maintain a minimum 7-day content queue across all active pages * Review and quality-check every submission before it's queued * Use Claude to help identify supplementary footage from existing libraries to fill content gaps * Own social media graphic design using Canva or similar tools: templates, post graphics, titles, Stories graphics
_Community, UGC and Influencer Engagement (AI-Assisted)_
* Use Claude to draft UGC outreach messages and influencer research. Personally manage the relationships and send the final outreach * Drive engagement through consistent, authentic comment and DM management * Build community habits that turn one-time viewers into repeat engagement
_Production and Shoot Coordination_
* Schedule confirmed shoots and make sure videographers have what they need before arriving on site * QC every video edit before it's queued for posting * Close the feedback loop after content goes live
*What We're Looking For*
* Fully fluent and fully invested in using Claude, Manus.IM and other AI tools as the core way of working. This is not a bonus skill, it's the foundation of the role * Able to direct AI tools to do first-pass work, then apply judgment and human voice on top * Experience with social media management and scheduling tools * Experience managing social media accounts for a brand or business * Experience with UGC creation, influencer marketing, and creator management * Comfortable engaging directly with an audience: comments, DMs, community building * Graphic design skills within brand templates, including Stories * Organized, proactive, doesn't need hand-holding
*Bonus Experience*
* Real estate, interior design or construction industry experience * Existing relationships with influencers or creators in real estate, home, or lifestyle spaces * Background in a media company or content-focused agency
*Compensation*
* Part-time, 20 to 30 hours per month, with occasional weeks up to 40 based on shoot and submission volume * This role is structured around AI leverage. Claude handles first-pas