About this role
*Company Overview*
'Brooklin Concrete is a Canadian manufacturer and provider of precast concrete products, dedicated to delivering innovative solutions that improve construction efficiency and reduce project costs. We value committed professionals who strive for excellence and customer satisfaction.' *Summary*
'We are seeking a talented Growth Marketing Manager to join our team in Huntsville. This role is vital in driving our digital marketing strategies, enhancing our online presence, and supporting our company's growth objectives. The position is based in Huntsville and offers an exciting opportunity to contribute to a leading company in the construction industry.'
*GENERAL ACCOUNTABILITY*
The Growth Marketing Manager manages and mentors a team of CSR?s to deliver excellent customer service and a range of marketing initiatives that effectively drives sales and enhance Brooklin?s brand. This position accountable various marketing initiatives and the management of customer orders that increase sales of concrete (including all standard concrete orders and resale products) from customers; and ensuring regular and efficient flow of all related operations. The Growth Marketing Manager and the CSR team are responsible for assisting sales personnel for related product support, working with production staff to ensure customer delivery dates are met; as well as assisting the Sales Manager and Finance/Admin. Generalist on an ?as required basis?. The Growth Marketing Manager is also responsible for direct management of the Customer Service teams at all BCP locations.
*NATURE AND SCOPE*
*Details of Position*
*Marketing*
1. Events ? plans coordinates and works with Sales Manager and Finance/Admin. Generalist to execute.
2. Oversees social media, digital marketing to improve lead generation and online brand awareness
3. Works closely with Sales Manager, sales team & with Sales Manager and Finance/Admin. Generalist to create targeted marketing campaigns to generate new business leads.
4. Creates external communications, email campaigns, press releases and media outreach to increase sales and develop Brooklin?s brand
5. Works with Sales Manager to develop promotional materials, website copy
6. Works with Sales Manager and Finance/Admin. Generalist to maintain and continuously improve the website and ensure the companies social media presence is relevant and updated on a timely basis
7. Works with Finance/Admin. Generalist and CSR team to search and find work posted on construction bid and tender web sites.
8. Manage, and coach (on a daily basis) Customer Service Representatives ensuring a motivated and effective working environment.
*Team*
9. Work with Sales Manager and Sales team to manage and lead CSR group in Huntsville and Lindsay to deliver excellent customer service
10. Ensure CSR team is trained in Brooklin?s systems and products to assist customers and process orders in a timely effective manner
11. Maintain proper staffing levels, supervision and evaluation of daily workflow within CSR department to ensure customer needs are met.
12. To establish and maintain all department standards. This includes conforming to the policies, standards and best practices determined by Brooklin Concrete.
13. Responsible for continuous improvement of customer satisfaction by designing a constantly improving a customer-oriented service department.
14. Liaisons with customers and Brooklin Concrete personnel for issues that have been escalated, to ensure prompt remedial action when customer service issues occur.
15. Works with Finance team to address any issues related to delinquent accounts
16. Communicate with internal departments to ensure order efficiency
17. Consult with, backs up and reports to Sales Manager as required.
18. Ensure that all customer orders are received and processed in a timely manner,?participate in the appropriate meetings with Sales/Production staff to ensure all orders are on schedule
19. Spot check