About this role
Job Description:
Responsibility： Brand Communication
• Own communication strategy and calendar for Royal Canin Brand.
• Lead creative and execution of brand-level communication plans (umbrella messaging), and brand communication strategy across the Pet Owner Journey.
• Build strong brand equity and drive brand awareness through brand communication, marketing strategy, and integrated marketing activities.
• Local point of contact with the global on RC brand communication
• Manage related budgets, and keep improving investment effectiveness and efficiency through driving one-demand collaboration and resource synergy
Digital Assets Management
• Build a digital Hub and manage all brand and digital assets, including but not limited to Weibo, WeChat, and other social media platforms.
• Champion the global Media Key Beliefs and be able to implement them in the local market effectively.
• Create a cross-functional understanding of media developments, issues, and trends that inform and influence Mars’ perspective
• Lead development of optimal brand-specific media strategies and plans
• Drive improvements in ROI on brand media investment
• Lead the setting up of the digital assets management governance process, such as video.
Social Media Operation
• Own communication strategy in social media
• Lead creative and execution of social media operation, including brand account, PGC social recommendation, UGC, negative buzz mitigation, and platform collaborations
• Innovate ways of working and methodology to win over young pet owners for precise nutrition category building and RC brand health equity accumulation
• Lead social content strategy development and planning
• Social influencer management
• Incubation of associate ambassadors, professional KOLs, and KOS, etc.
• Brand social profiling creation and amplification
Requirement: 1. Bachelor's degree or above in Marketing, Business, or related field. 2. At least 12 years+ experience in marketing function in MNC, with expertise and skill set in brand communication and leading-edge understanding of new media opportunities. 3. Excellent interpersonal, communication, and influencing skills; ability to collaborate with different stakeholders, including pillar marketing, global/regional stakeholders, and external agencies. 4. Ability to think strategically and drive sales and marketing alignment to a vision. 5. Ability to collaborate with cross-functional teams, comfortable with change, and able to navigate through ambiguity and conflicts. 6. At least 5+ years of experience in managing teams; proven ability to engage, motivate, and develop people. 7. Good English communication in both written and spoken.