About this role
Job Description:
Job summary - M&M'S and SNICKERS portfolio management - End to End innovation developement and delivery - Brand campaign and occasion building with strong one demand landing What would be your key responsibilities? Brand Strategy Development -Collect and analyze market and consumer dynamics, brand diagnostic data to define the strategic opportunity for the brand, and recommend brand strategy and plans accordingly -Collect and analyze market and consumer dynamics, brand diagnostic data to define strategy, and plans for portfolio expansion -Connect with cross-functional teams to support the creation of an integrated business plan that is supported by ongoing performance analysis and regular brand reviews, implement
Brand Innovation Strategy -Work with global & local teams to define the innovation strategy and develop and deliver a 5-year innovation pipeline -Create, develop, and deploy effective initiatives to accelerate the penetration growth -Post tracking analysis to timely fine-tune the current plan and feed to future innovation to fuel penetration growth
Brand Communication & Media Strategy -Work with global & local teams to define brand proposition and communication strategy; -Translate Brand Compass into brand campaigns and activities to consistently build the brand DMS creatively, and continuously build distinctive brand assets and penetration growth; -Working closely with Media Managers and content managers:
What are we looking for? -Minimum 5 years of marketing experience, ideally in MNC FMCG companies -Bachelor’s degree, ideally in marketing -Knowledge of the Chinese market (media, trade, consumer, etc.) or very strong evidence of high learning agility -Fluent in English and Mandarin, both written and oral