About this role
<p> </p> <p><strong>Purpose & Overall Relevance for the Organization:</strong></p> <p>This role combines creative vision, strategic thinking, and team leadership in Visual Merchandising, with a strong emphasis on retail excellence and consumer experience. You will support and drive the planning and execution of Visual Merchandising strategies aligned with global guidelines, ensuring a consistent and elevated brand presentation across all consumer touchpoints.</p> <p> </p> <p>The role plays a critical part in creating inspiring, consumer-centric retail environments that bring the brand to life, enhance storytelling, and drive engagement, conversion, and business performance.</p> <p> </p> <p><strong>Key Responsibilities: </strong></p> <ul> <li><strong>Strategy Development & Implementation</strong>: Support and drive the development and execution of a comprehensive visual merchandising strategy aligned with brand and retail ambitions. Translate global direction into locally relevant, impactful retail experiences that elevate consumer engagement and drive sell-through.</li> </ul> <p> </p> <ul> <li><strong>Creative Direction</strong><strong> & Story Telling</strong>: Ensure high execution standards across all stores with strong attention to detail and brand consistency. Optimize styling and product presentation to balance visual impact and commercial results.</li> </ul> <p> </p> <ul> <li><strong>Leadership and Team Management</strong>: Lead and coach a field VM coaches, as well as external VM agencies, fostering creativity, ownership, and strong execution.</li> </ul> <p> </p> <ul> <li><strong>Cross-Functional Collaboration</strong>: Work closely with Retail Sales, Merchandisers, Retail Activation, and Consumer Experience teams to deliver aligned and impactful campaigns.</li> </ul> <p> </p> <ul> <li><strong>Budget & Resource Management</strong>: Manage VM resources efficiently, ensuring cost-effective execution while maintaining quality.</li> </ul> <p><strong> </strong></p> <ul> <li><strong>Analysis and Optimization</strong>: Analyze sales data, market trends, and consumer insights to evaluate the effectiveness of visual merchandising initiatives and make data-driven decisions for continuous improvement.</li> </ul> <p> </p> <ul> <li><strong>Store Operations & Training</strong>: Develop visual aspects of new store openings and remodels, and provide training and guidelines to store teams on visual merchandising best practices and standards. </li> </ul> <p><strong> </strong></p> <p><strong>KPI’s:</strong></p> <ul> <li>Retail Net Sales</li> <li>Conversion</li> <li>Sell out of full price items</li> <li>Return on marketing investment</li> </ul> <p><strong> </strong></p> <p><strong>Knowledge, Skills, and Abilities</strong>:</p> <ul> <li>Strategic thinking and business acumen, with the ability to translate creative concepts into business results.</li> <li>Strong creative vision, design skills, and attention to detail.</li> <li>Excellent communication, and interpersonal skills to collaborate with various stakeholders and inspire teams.</li> <li>Advanced user of MS Office</li> </ul> <p> </p> <p><strong>Requisite Education and Experience / Minimum Qualifications: </strong></p> <ul> <li>Bachelor's degree</li> <li>4-6 years’ experience in relevant Marketing fields</li> <li>Fluent in both Japanese and English (TOEIC 750 or above)</li> <li>Passion for sports and fashion/art</li> <li>Proven track record as people manager</li> </ul> <p> </p> <p><strong>Key Relationships:</strong></p> <ul> <li>Retail team</li> <li>Wholesale team</li> <li>Business Unit team / Category Communication</li> <li>External partners including agencies</li> <li>Global Consumer Experience / Retail Activation</li> </ul>