About this role
As a Digital Marketing Lead, you will contribute to the planning and execution of digital marketing activities that support brand awareness, engagement, and demand generation. This role involves working with cross-functional teams to create content, manage digital channels, and support marketing initiatives.
What You’ll Do
Marketing & Campaign Support
• Contribute to digital marketing campaigns, including content creation and distribution • Support demand generation activities in collaboration with sales and marketing teams • Assist in preparing promotional materials, presentations, and events
Content & Channels
• Create and publish content for digital channels such as LinkedIn, websites, and newsletters • Support development of product-related content in collaboration with internal teams • Help maintain consistency and quality across marketing communications
Platforms & Tools
• Support the maintenance and use of marketing platforms such as HubSpot, LinkedIn, and WordPress • Maintain and update contact databases and marketing assets • Assist with website updates, including content management and SEO improvements
Market Insights & Analytics
• Conduct market research and support analysis of marketing data and performance • Use analytics tools to track engagement and campaign effectiveness • Contribute to reporting and insights to inform future activities
Events & Coordination
• Support planning and coordination of trade shows, events, and webinars • Assist with logistics and marketing materials for external engagements
What You Bring
Experience
• Experience in digital marketing, content marketing, or related roles • Experience working with digital platforms, campaigns, or content creation • Exposure to B2B or technology-focused marketing is helpful but not required
Skills
• Strong written and verbal communication skills • Ability to organize tasks and manage multiple priorities • Familiarity with digital tools such as CRM systems, analytics platforms, or marketing software • Interest in working with technical products or concepts • Attention to detail and a structured approach to work
Tools & Knowledge
• HubSpot or similar CRM/marketing automation tools • LinkedIn content management and analytics • WordPress or similar content management systems • SEO or keyword research tools • Microsoft Office or similar productivity tools
Qualifications
• Degree in Marketing, Business, Communications, or a related field, or equivalent experience
What Helps You Succeed
• Collaborative and team-oriented mindset • Curiosity and willingness to learn • Adaptability in a dynamic environment • Ability to communicate across teams and functions