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Senior Executive - A&P (Event) of Hanoi Centre @ Keppel

HanoiOnsiteFull-time
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About this role

JOB DESCRIPTION

AIM OF THE JOB The Senior Executive/ Deputy Manager, Event will support Hanoi Centre Advertising & Promotions Department on all marketing activities and consumer events/activations.

KEY AREAS OF RESPONSIBILITY

• Planning, implementation and follow-up for various marketing activities and events to drive traffic to the mall and boost sales • Prepare event KPIs to follow up and analyse efficiency and ROIs • Collaborate with tenants, designer, digital team to produce relevant content for all marketing activities • Identify partnership opportunities between Hanoi Centre and various trade and media stakeholders • Boost brand awareness through relationship with PR, magazines, articles, bloggers, • Manage event agency (as and when appointed by the company), day-to-day production, as well as campaign budgets and schedules. • Secure license application for promotional events • Other marketing-related projects as assigned

JOB REQUIREMENTS

• Relevant and proven experience in events/consumer activation/PR • Good relationship with local media (print, online, blogger/facebookers etc.) • Good command of English and excellent Vietnamese copywriting • Excellent communication skills, customer & result-oriented • Creative and innovative thinker • Highly detail oriented with superb organizational skills • Strong ability to multi-task • Calm individual who can operate under pressure and deadlines • High level of proficiency in Microsoft Office Suite applications including Word, Excel, Outlook, AI tools • Ability to catch new trend quickly, analyse data and market insights • Proven ability in problem-solving, planning, management and leadership skills • Attentive to details, accountable and motivated • A team player with the ability to work independently

BUSINESS SEGMENT

Real Estate

PLATFORM

Operating Division

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