About this role
In this role of Senior Manager, Data & Analytics – Sonic the ideal candidate will be critical in enabling the Sonic brand to understand business performance. The Senior Manager will develop recommendations to inform short and long-term strategic decision-making. This individual should be an expert at generating insights from data and communicating effectively with stakeholders.
The Senior Manager will be a key resource for the brand in answering business questions efficiently and effectively, and requires strong thought-leadership skills in order to assist with driving business decisions. They will manage a team that can answer a high volume of business questions in a fast-paced environment all while maintaining a positive culture focused on team-member development.
*This position sites onsite in our Atlanta Support Center 4 days per week, typically Monday- Thursday.
RESPONSIBILITIES
• Insight generation – generate insights that improve the business through linking various data sources (e.g., sales, competitor, market, customer, etc.)
• Relationship management – develop and maintain strong relationships with key stakeholders and partners
• Business analysis – analyze brand performance and sales trends, including promotion and test analysis
• Brand performance – analyze and monitor key metrics across brand health, product performance, and guest experience, using deep knowledge of the brand and category to forecast future performance
• KPI reporting – create and maintain reports that assess ongoing business performance, leading indicators, and explanatory factors
• Ad hoc reporting – develop, execute, and deliver reports based on brand business requirements
• Project management – ensure that medium/long term projects are implemented on time and achieve objectives
• Team management – create a fun and dynamic team environment that enables impactful work and supports team member development
• Artificial Intelligence – proactively identify opportunity for AI to influence team productivity and quality of insights
EDUCATION AND EXPERIENCE QUALIFICATIONS
• Minimum 4-Year degree preferably in Engineering, Statistics, Economics, Business or Mathematics
• Graduate degree preferred
• 6+ years relevant experience in marketing, business analysis, data management / reporting, consumer insights, or other related area or an MBA
• Experience managing and developing teams preferred
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
• Ideal candidate has an inquisitive nature and a passion for learning and solving problems
• Self-starter personality who can operate with minimal supervision
• Understands business principles and strategy, and possesses strong analytical skills
• Demonstrated expertise in forecasting, test design, and causal analysis, including structuring and leading experiments and translating results into clear business actions
• Forward-thinking perspective on using Artificial Intelligence solutions to improve team productivity and quality of insights
• Strong proficiency in SQL required, along with experience using modern data environments and query tools (e.g., Snowflake, Databricks, BigQuery or similar platforms) to analyze large datasets
• Proficiency with Microsoft Office applications, with expertise in Excel (e.g., pivot tables, advanced functions, formulas, filtering, etc.)
• Ability to collect and synthesize information, making it relevant, understandable, and actionable for key stakeholders
• Ability to balance multiple projects with competing deadlines
• Effectively interact at all levels of the organization across multiple functional areas
• Excellent writing, presentation, project management and strong influencing skills required
• Interest in the restaurant industry and desire to train in our restaurants to learn operations, and a strong desire to help shape the future at Inspire Brands
• Team management experience with clear examples of supporting team member growth and development
• Minimal travel may be required
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.