About this role
What a Manager – Insights & Analytics Advisor does at Visa:
This Manager role will be based in Tokyo, Japan and will report to the Marketing Services Lead for Japan with dotted line reporting to the Head of Insights for AP (in Singapore). The successful applicant will operate primarily within the Voice of the Consumer Insights practice area with a focus on expanding the insights based advisory practice as a VAS for Visa’s clients in Japan while also providing insights advisory for internal Visa stakeholders.
The role is responsible for leading and delivering the research and insights projects and associated revenue, in partnership with our Visa Client Marketing and Visa Consulting & Advisory (VCA) teams. The Manager, Insights & Analytics will also package and sell our insights and marketing measurement analytics capabilities to clients. The role will also support insights-based, customer-centric conversations internally to support strategic business decisions.
Provides subject matter expertise for our Client Marketing and Visa Consulting project opportunities and proposals, beginning with translating business questions into research objectives and assessing if existing assets can be leveragedDevises the best research methodologies for projectsManages & maintains preferred research vendor list & identifies for each project the best vendor at best priceOversees quality of proposals & outputs of research and insights projects to ensure client satisfaction and repeat client engagementsProject manages the research and insights work on behalf of the client marketing and VCA teamsProspects, scopes, executes, & deliver insights for our clients and merchant partners, delivering incremental marketing services revenueDevelops Voice of the Consumer (VoC) content and other thought leadership insights for engagements with clients and merchantsPartners with Client Marketing for the revenue pipeline management, operating expenses and revenue associated with client marketing campaigns/projects.Works in close alignment with our regional Insights & Analytics team to ensure best practices & all available resources are leveraged
Why this is important to Visa:
The Manager will educate & support clients on the research journey, including translate & showcase actionable research learnings, lead Insights consulting engagements to drive meaningful & measurable improvement to clients’ performance. The role will deliver incremental VAS revenue & margin to Visa and support the improvement of the Client Net Promotor Score (NPS).
Projects you will be a part of:
Develop and sell VoC Insights and thought leadership as a VAS for clients in partnership with Client Marketing and Consulting & Analytics teams, including developing sales materials, sharing sessions, training, developing new capabilities, etc.Advise Visa internal stakeholders (Sales, Product, Merchant/Acquiring, Digital Partnerships, Corp Strategy) by generating and reporting insights that support strategic direction and decision making for Visa in JapanBuild working relationships with key stakeholders in Japan, with the AP Regional Hub & the Global Insights & Analytics team.Management of research budget and forecasting Insights VAS revenue based on pipeline of client engagements
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
What you will need:
The incumbent should be an expert in consumer market research methodologies, both quantitative and qualitative, including experience in analyzing and reporting insights with great story-telling capabilities. They should be able to develop, communicate and sell VoC Insights capabilities, reports, and thought leadership as a VAS to clients:Relevant graduate degree from top-tier institution in Marketing, Market Research, Economics or related field required, preferably with studies in psychology, sociology, anthropology8 years of experience in a global or multi-national business strongly preferred, including time in consumer research agencies and VoC insights roles, preferably agency experience servicing clientsExperience in analyzing, synthesizing and reporting actionable insights from qualitative & quantitative research, with great story-telling capabilities and verbal & written communication skillsVery strong commercial acumen as well as sales instinctExperience working in cross functional teams and in managing multiple complex projects simultaneouslyExcellent client-facing communication and presentation skills, ideally from a sales or consulting backgroundMust be organized, proactive, curious and solution oriented looking for ways to contribute added valueActive team player & contributor with strong interpersonal and relationship building skillsProficient in SPSS (or equivalent data mining tool) and MS applications including Excel and Power PointProficiency in English
What will also help:
Post graduate or MBA degreeMarketing sciences or analytics experience with SEM, cluster analysis, conjoint/discreet choice, regression analysis, etc.Develop, package, and communicate marketing best practices based on marketing performance and brand healthBroad understanding/experience in payment cards & financial services is a plusProven ability to work in dynamic matrixed organizational environment and operate effectively under ambiguityAble to engage, influence and build credibility with management and key stakeholders Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.