About this role
Job Description:
Role purpose The regional marketing manager is responsible for driving strategic marketing leadership and enabling commercial success in the region. This role develops and owns the three-year regional marketing strategy and the segment roadmap, drives market initiatives, and ensures high quality execution of growth programs in close collaboration with sales, product management, innovation, and other cross functional partners.
Key responsibilities Strategic Planning
• Develop, articulate, and maintain the three-year regional marketing strategy and segment roadmaps • Continually assess regional market dynamics and adapt strategic priorities as needed to deliver sustainable growth • Translate global strategic directions into actionable regional plans
Innovation and Growth Pipeline
• Identify unmet customer needs and emerging trends to shape innovation priorities • Define market driven innovation concepts and develop business cases for new opportunities • Partner with the innovation and product management teams to prioritize and commercialize new solutions and platforms
Commercial growth enablement
• Collaborate closely with the commercial team to: • Drive regional commercial execution plans • Develop customer segmentation target setting and pricing input to optimize market approach • Ensure robust preparation and execution of regional product launches
• Provide marketing support to strengthen value propositions and drive customer engagement
Portfolio Management
• Shape the regional product and customer portfolio strategy in alignment with overall business priorities • Partner with product management and sales to define portfolio evolution rationalization and focus areas
Operational Marketing Oversight
• Oversee regional marketing campaigns, content development, trade show presence, and lead generation activities • While day-to-day execution is driven by the marketing analyst, the regional marketing manager is accountable for results and continuous improvement
Market and competitive intelligence
• Ensure continuous monitoring of competitor moves, pricing trends, regulatory developments, and market opportunities • Synthesize insights into the strategy • Guide the marketing analyst in gathering and reporting intelligence
Cross functional leadership
• Serve as the regional marketing lead, orchestrating collaboration across sales, technical, supply chain, operations and finance
Required qualifications and experience
• Bachelor's degree in marketing business administration or related field MBA preferred • Minimum of 12 years of industry experience and a minimum of 10 years of experience in marketing, commercial, and/ or business development roles, ideally in B2B environments • Demonstrated experience building and executing multi-year strategies • Strong understanding of innovation processes and portfolio management • Experience driving commercial initiatives and working cross functionally with sales and product teams
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