About this role
Digital Marketing Specialist (SEO, AEO, GEO & Social Media) We are looking for a skilled and strategic Digital Marketing Specialist to manage and grow our online presence. This role combines analytical thinking, creativity, and up-to-date knowledge of evolving digital ecosystems, including AI-driven search environments. Key Responsibilities:
• Develop and execute SEO strategies to improve organic search rankings and website visibility • Optimize content for AEO (Answer Engine Optimization), focusing on featured snippets and voice search • Design and implement GEO (Generative Engine Optimization) strategies for AI-powered search engines • Manage and grow social media channels, increasing engagement and brand awareness • Plan, execute, and monitor digital campaigns (content marketing, paid advertising, etc.) • Analyze performance data and KPIs to continuously optimize strategies • Collaborate with cross-functional teams (dev, ops, sales) to ensure consistency and effectiveness Requirements:
• Proven experience in digital marketing, with a strong focus on SEO and social media • Solid understanding of AEO and emerging GEO practices • Strong analytical skills and familiarity with web analytics tools • Excellent copywriting and content strategy abilities • Proactive mindset, results-driven approach, and strong teamwork skills