About this role
Job Title: Senior Amazon Media Buyer
Type: Full-time; Remote
Schedule: US Time zone
Industry: Personal Care
Reports to: Founder
Focus: Amazon first, with expansion into other media channels.
Role Overview
We’re looking for a Senior Amazon Media Buyer who lives inside Amazon Ads and treats budget allocation like trading capital. This role owns execution, incrementality, and weekly optimization, while partnering closely with the Founder on strategy.
Amazon is our largest revenue driver. The goal of this role is not “set and forget,” but to continuously test, scale, and reallocate spend toward true incremental growth, especially during peak periods like V Day, Mother’s Day, Prime Day, BFCM, and Christmas.
Key Responsibilities
Own day-to-day Amazon Ads executionActively manage large daily budgets with discipline around ROAS, TACoS, and incrementalityDesign and run incrementality tests (broad vs phrase vs exact, conquesting, budget reallocation)Identify and scale keyword and structure arbitrage opportunities (e.g. broad mining, defensive vs offensive campaigns)Optimize bids, budgets, placements, and negatives on a weekly and daily cadenceBuild clean campaign structures with clear intent and reporting visibilityPartner with the Founder on weekly strategy reviews and testing roadmapsExpand winning Amazon frameworks to Walmart, Target, Instacart over timeCoordinate with creative and product teams to align ads with pricing, promos, and inventory levelsBe fully engaged during peak periods (Prime Day, holidays, major promos)
What Success Looks Like
Clear visibility into where spend is truly incremental vs cannibalizing organicFaster learning cycles and tighter feedback loops on spend efficiencyImproved contribution margin through smarter allocation, not just higher ROASFounder fully out of day-to-day Amazon PPC execution
Requirements
Requirements
5+ years hands-on Amazon Ads experience managing meaningful spendDeep understanding of Amazon auction dynamics and keyword intentStrong analytical mindset with comfort testing hypotheses weeklyHighly organized with clean naming conventions and documentationComfortable working in fast-paced, high-spend environmentsExperience in CPG or high-velocity Amazon brands strongly preferred
Nice to Have
Experience managing other media such as Walmart, Target, Instacart ads, and TVExposure to Meta or Google Ads (not required)Agency background with strong operator mindset