About this role
Job Title: Community Copywriter (Social Comments & Engagement)
Location: Canada, Costa Rica, or LATAM
Industry: Apparel / Lifestyle
Schedule: 9 AM - 5 PM PST
Employment Type: Full-time or Contract; Remote
About the Role
We’re looking for a culturally fluent, quick-thinking Community Copywriter to represent our brand voice across TikTok, Instagram, and Facebook comments. This role lives at the intersection of copywriting, social media, and culture—replying to customers in real time with wit, personality, and brand-aligned tone.
You’ll be the frontline voice of a prominent U.S. apparel brand, shaping how millions of people experience us in the comments section every day.
What You’ll Do
Write clever, on-brand responses to customer comments and DMs across TikTok, Instagram, and FacebookReact in real time to trends, memes, and viral moments while staying true to brand guidelinesTurn questions, feedback, and even complaints into positive, human brand interactionsCollaborate with social, marketing, and customer experience teams to align messagingFlag recurring customer insights, FAQs, and sentiment trends back to internal teamsAdapt tone and responses based on platform, audience, and moment
Why This Role Matters
The comment section is the new homepage. This role directly shapes brand perception, trust, and loyalty—one reply at a time. If you love language, culture, and making brands feel human, this role is for you.
Requirements
Exceptional written English with a strong feel for humor, timing, and internet cultureDeep understanding of Gen Z / Millennial social behavior and comment-section dynamicsExperience writing for consumer brands, especially apparel or lifestyle brands (strongly preferred)Ability to balance cleverness with professionalism—knowing when to joke and when to de-escalateComfortable working in fast-paced, reactive social environmentsStrong cultural awareness of North American consumersBased in Canada, Costa Rica, or Latin America
Nice to Have
Experience managing or responding to high-volume social commentsFamiliarity with TikTok-first brand voicesBackground in copywriting, community management, or social mediaExperience working with U.S.-based brands or agencies