About this role
Your Impact At 7NXT (Gymondo, 7Mind, BuddyFit), we’re building a next-generation Creative Engine. One that connects insights, creativity and performance - shaping how millions of people discover and build healthier routines, physically and mentally.
As our Senior Creative Strategist (m/f/d), you define the systems behind our highest-performing concepts. You translate data, performance insights, behavioural science and AI-driven workflows into clear creative angles that drive both creative excellence and subscription growth across channels and brands.
It’s an analytical strategy-first creative role for someone who thinks in ideas, angles and storytelling logic and understands how creative performance emerges from strong strategic foundations. You’ll work closely with Creative, Performance, CRM and Product.
Your Mission Turn insight into creative strategy and creative strategy into scalable performance with Meta as the core channel besides other paid social & display channels.
Turn insights into creative strategy
Translate platform signals and user behaviour into actionable creative insights
Track cultural shifts, platform trends and competitive patterns to inform new creative approaches Apply behavioral science (identity cues, self-efficacy, fresh start effect, loss aversion) to shape messaging that resonates and reduces friction
Creative frameworks & testing logic
Build scalable frameworks for angles, hooks, narratives and testing structures across formats and markets Define clear testing roadmaps and identify success criteria for creative variations
(angle → hook → format → CTA) Take advantage of AI to accelerate idea generation, explore narrative directions and generate creative variations
Creative direction & enablement
Write clear, structured briefs that give designers and editors strong strategic direction Partner closely with Performance Marketing to align creative strategy with growth opportunities
Measurement, learning & scaling
Ensure creative decisions are grounded in measurable insights that improve CTR, CVR and subscription growth Maintain a central Creative Insights + AI Playbook that documents what works, why it works and how to scale it
Your Story Your background might be in creative strategy, performance creative, content/UGC direction or concept development. What matters most is that you can turn insight into clear creative direction and scalable frameworks. You think in ideas, angles and narratives and you enjoy understanding how they perform.
You bring:
3–6+ years in creative strategy, performance creative or similar roles Deep expertise with Meta (required) and short-form content Proven ability to craft scroll-stopping angles, hooks and narratives based on insights and platform logic Hands-on experience using AI tools for ideation and variation exploration Confidence interpreting creative & performance metrics and turning them into strategic actions. Understanding of behavioural science in motivation and habit-building categories Familiar with acquisition journeys (landing pages, funnels, app flows) Clear communication skills and the ability to translate complexity into usable guidance Fluent English; German is a plus.
Nice-to-haves:
Interest in fitness, wellbeing or habit-building storytelling Plus familiarity with TikTok & YouTube Shorts, Paid Social Media, Display, Networks Experience scripting or storyboarding UGC/talent-led creative Experience working across multiple brands or markets
Why Join 7NXT This role gives you a rare combination of ownership, creative influence, systemic thinking and real impact:
A creative playground with real reach
You work on brands millions of people trust and help them build healthier lives.
A chance to build the creative engine
You shape the frameworks, workflows, AI tools and creative systems behind our growth.
AI-enabled creative excellence
We invest in modern creative infrastructure, tools and workflows. You help build the system our entire company will run on.
Ownership, clarity and speed
Short decision cycles, strong CMO sponsorship and a team that values creative and performance rigor equally.
Impact you can see
Your ideas directly influence how people engage and how our brands grow.
Our Benefits - Just for You Success requires positive energy. That's why we ensure the right conditions are in place - physically, mentally and within the team:
30 days of vacation per year 2 additional days off: December 24 (Christmas Eve) and December 31 (New Year's Eve) are officially recognized as paid holidays. Hybrid working model (3 days in the office, 2 days working from home) 4 weeks of work from abroad per year A free Urban Sports Club M membership & access to Nilo Health for mental health and personal development Free access to our digital wellbeing products (7Mind & Gymondo) Monthly mobility budget of €30 via Navit Family-friendly benefits: childcare costs & sick days for children The office classics: fruit & vegetable basket, muesli & yogurt (also vegan), drinks & snacks A wide range of opportunities for personal growth and development - including a €1,000 annual training budget Four-legged colleagues are welcome in our pet-friendly office!
Come as you are We welcome what makes you unique.
At 7NXT, Gymondo and 7Mind, we believe in diversity, openness and team spirit. No matter which gender you identify with, whether you have a disability, what your neurotype is, where you come from, what you believe in or how you love - you are welcome here.
Don't meet all the criteria? No problem. If you would like to shape the future of health & well-being with us, we look forward to receiving your application.
Do you need a more accessible application process or do you have questions about the procedure? Write to us and we'll find a way.