About this role
About the Role We’re looking for a creative and collaborative retail marketer to support marketing and activation strategies for Old Navy’s Herald Square flagship and regional marketing initiatives across the NYC and Tri-State area. This role reports to the Director, Brand Marketing – OMNI Brand Experience and works closely with cross-functional teams to execute programs that drive traffic, engagement, and brand love.What You'll Do
• Flagship Marketing Support
• Assist in planning and executing marketing activations for the Herald Square flagship, including events, promotions, and content moments.
• Coordinate with creative and store teams to ensure seamless execution of in-store experiences.
• Community & Cultural Engagement
• Help identify local partnerships and cultural opportunities that align with Old Navy’s values.
• Support amplification of activations through PR and social channels.
• Regional Marketing Execution
• Implement localized campaigns for NYC and Tri-State stores to drive awareness and traffic.
• Partner with field teams to deliver on-brand activations tailored to community needs.
• Campaign Coordination
• Manage timelines, vendor coordination, and logistics for retail marketing initiatives.
• Ensure alignment with national brand campaigns and creative standards.
• Performance Tracking
• Assist in monitoring KPIs and reporting on campaign effectiveness.
• Provide insights to inform future planning and optimization.
Who You Are
• 4–6 years of experience in retail, brand, or experiential marketing, preferably in fashion or lifestyle brands.
• Hands-on experience supporting store events or activations.
• Strong organizational and project management skills with attention to detail.
• Collaborative team player with excellent communication skills.
• Familiarity with NYC cultural trends and local marketing opportunities is a plus.
• Comfortable working in a fast-paced environment and juggling multiple priorities.