About this role
ADAPT-AI is seeking passionate researchers and practitioners from diverse backgrounds to join our innovative doctoral training programme exploring how audiences experience and engage with creative technologies and artificial intelligence.
What is ADAPT-AI?
ADAPT-AI (Analysing and Diversifying Audience Participation with Creative Technologies & AI) is one of just ten AHRC-funded Doctoral Focal Awards in the UK. We’re training the next generation of leaders who will shape how audiences interact with immersive experiences – from VR and AR to AI-powered creative content. Working with world-leading cultural venues including Serpentine Arts Technologies, Southbank Centre, Barbican Immersive and more, you’ll develop cutting-edge research skills alongside practical expertise in machine learning, extended reality, ethical audience analysis, and inclusive participation methods.
Why ADAPT-AI?
We value many paths to doctoral research. Whether you come from academic study, professional practice in creative industries, or have taken a non-traditional route to research – your unique perspective & experience are what we’re looking for. You’ll join a consortium of three distinctive London institutions: King’s College London – expertise in digital humanities and AI London South Bank University– strengths in media production and community engagement Guildhall School of Music & Drama– world-leading performance and creative practice Plus, you will have access to cutting-edge facilities, millions of audience members annually through our partners, and a supportive community of researchers working at the intersection of creativity and technology.
Three Ways to Apply
Collaborative Doctoral Awards (CDAs) Industry Defined Challenges Independent Proposals
Our Three Research Themes
Audience Interfaces – How AI and creative technologies enhance audience analysis and engagement
Audience Interaction – Novel methods for audience participation and interaction
Audience Integration – Integrating diverse audiences into cultural experiences
Who Should Apply?
We welcome applications from people with:
Academic qualifications in relevant fields (arts, humanities, creative practice, social sciences) **or** significant professional experience in creative industries, technology, audience development, or related sectors A passion for understanding and diversifying audiences Interest in ethical and responsible use of creative technologies Commitment to inclusive research practices
We recognise that excellence comes in many forms. If you have deep professional expertise, creative practice experience, or have overcome barriers to reach this point – we want to hear from you.
Funding Package
Funding will be for 3.5 years (full time) or 7 years (part time). Both UK and international applicants are eligible, and up to 30 per cent of studentships can be applied to international applicants.
Full tuition fees covered Annual stipend (UKRI rate: £22,780 (incl LWA) full time for 2025/26)* Research training and support Access to state-of-the-art facilities Opportunities to attend conferences and workshops
* The CDA pathway attracts an additional £600 uplift to the stipend. Please note: UK Visa and Health surcharges are not covered as part of the funding for international students
How to apply
Application deadline: 13 February 2026
Shortlisting will take place after applications close during February/March 2026
Interviews will take place during March 2026
Outcomes will be notified during April 2026
Start date: October 2026 Funding will start 1 October 2026.
Term dates at each Higher Education Institution may differ – please refer to their website for details.