About this role
Key Responsibilities:
Key Accountability No. 1 Project and campaign management - Lead the end-to-end management of marketing projects, ensuring timelines, budgets, and deliverables are met. - Develop detailed project plans, communication workflows, and progress trackers to ensure efficient execution. - Coordinate with internal teams and external partners (agencies, creatives, vendors) for seamless delivery of campaigns and collateral. - Oversee production of marketing materials -videos, brochures, digital assets, presentations, and event collateral.
Key Accountability No. 2 Marketing planning & execution - Support the development of annual and quarterly marketing plans for Industrial, Water, and Commercial Properties business units (as assigned). - Conduct market scans, competitor reviews, and insights gathering to inform strategic and tactical recommendations. - Assist in crafting messaging frameworks, brand narratives, and communication strategies tailored to each business line. - Execute multi-channel campaigns (digital, on-site, PR, events, partnerships) to drive brand visibility and lead generation.
Key Accountability No. 3 Events & stakeholder engagement - Plan and execute industry events, locator engagements, site activation activities, and community-facing programs. - Manage event logistics, program flow, production suppliers, registration processes, and stakeholder coordination. - Support lead management and visitor experience initiatives (e.g., investor visits, FPIP tours, business missions). - Ensure consistent brand presence in all stakeholder touchpoints. Key Accountability No. 4 Reporting & Analytics - Track performance of campaigns, events, and marketing assets using defined KPIs. - Prepare regular project updates, post-event reports, and recommendations for improvement. - Maintain a centralized repository of marketing materials, documentation, and brand assets. Key Accountability No. 5 Vendor & budget management - Source, evaluate, and manage partner agencies, creatives, and suppliers to ensure quality and cost-efficiency. - Support budget preparation, monitoring, and liquidation for marketing activities.
Qualification Requirements: 1. Education: Bachelor’s degree in Marketing, Communications, Business, or a related field 2. Licensure and/or Certification Required: N/A 3. Experience: With at least five (5) years’ work experience in Marketing, Communications, Advertising or related fields and industry