About this role
About the role The role is responsible for establishing Zenjob as the most reliable and high-quality provider of student staffing solutions and the go-to platform for hassle-free, predictable income among students in Germany. Reporting to the Head of Marketing, this role combines brand strategy, creative excellence, and cross-functional leadership to ensure a consistent and distinctive brand experience across all touchpoints — from awareness to retention.Key ResponsibilitiesBrand Strategy und Positioning✓ Develop and own Zenjob’s end-to-end brand strategy across B2C and B2B.✓ Define a clear, differentiated brand positioning that unifies both sides of the marketplace under one core narrative.✓ Translate positioning into target group–specific messaging frameworks across industries, job categories, and funnel stages.✓ Establish Zenjob’s core promise, value propositions, and proof points (RTBs). Brand Messaging und Governance (incl. CRM und UX)✓ Define and govern a clear, distinctive brand language:✓ How we speak to students (B2C)✓ How we speak to employers (B2B) ✓ Ensure brand consistency across all lifecycle touchpoints, especially:✓ CRM communication (push, email, in-app)✓ Product und UX (user journeys, onboarding, activation)✓ Sales und customer communication ✓ Act as the final quality gate for brand tone, messaging, and consistency across the organization. Creative Strategy und Social Media Concepts✓ Lead the translation of brand strategy into high-quality, insight-driven creative concepts.✓ Work closely with the Social Media Manager to develop innovative, platform-native campaign ideas.✓ Ensure concepts are:✓ Audience-relevant (Gen Z, students, employers)✓ Channel-specific (TikTok, Instagram, etc.)✓ Designed for performance and scalability ✓ Build and maintain a centralized brand asset library (visuals, copy, templates). Outsmart und Efficiency Mindset✓ Develop high-impact brand initiatives under constrained budgets.✓ Identify and execute smart, non-obvious growth and awareness opportunities (e.g., cultural moments, partnerships, PR angles, organic loops).✓ Continuously challenge how to achieve maximum brand impact with minimal spend.✓ Balance creative excellence with efficiency and scalability. Brand Identity und Design System✓ Assess and evolve Zenjob’s visual identity (CI) based on current strengths and gaps.✓ Develop and maintain a comprehensive style guide (design system, tone of voice, visual language).✓ Ensure consistent application of the brand across all internal and external materials. Website Ownership (incl. SEO und Geo-Relevance)✓ Lead the brand-driven relaunch and continuous optimization of the Zenjob website.✓ Ensure clear B2B and B2C entry points, aligned with user intent and conversion goals.✓ Collaborate closely with SEO stakeholders to:✓ Conduct keyword and market research (job categories, cities, industries)✓ Ensure SEO-optimized content structure and copy✓ Integrate geo-relevant content (e.g., city- and role-specific pages) ✓ Ensure all website content reflects:✓ Brand positioning✓ Conversion goals✓ Organic growth potential ✓ Own ongoing content governance and performance optimization. Segmentation und Customer Understanding✓ Define and continuously refine B2C and B2B segmentations:✓ Needs, pain points, motivations✓ Job categories (B2C)✓ Industry verticals (B2B) ✓ Translate insights into relevant messaging, campaigns, and content strategies. Brand Activation und Awareness✓ Develop and execute brand awareness campaigns, primarily across digital and social channels.✓ Drive mental availability and brand recall in key target audiences.✓ Ensure campaigns are aligned with the core brand narrative and strategic priorities. Cross-functional Brand Integration✓ Ensure the brand is consistently tr...(Lesen Sie die vollständige Jobbeschreibung auf der Seite des Partners)