About this role
Your tasks * Develop and implement a comprehensive global social media strategy aligned with overall marketing and business objectives * Drive the continuous evolution and optimization of social media activities across all international markets * Establish and standardize scalable processes, frameworks, and best practices for social media management * Collaborate closely with local country teams to ensure consistent execution * Monitor performance, analyze KPIs, and derive actionable insights to improve campaign effectiveness and ROI * Lead stakeholder management across internal departments (e.g., procurement, media, content production) and ensure strong cross-functional alignment * Manage and coordinate external partners, including media agencies and platform representatives (e.g., Meta) * Identify new trends, tools, and opportunities within the social media landscape * Provide strategic guidance, training, and support to regional teams to enhance social media capabilities * Oversee budget planning and allocation for social media initiatives in collaboration with relevant stakeholders
Your profile * Several years of relevant professional experience in social media and marketing, ideally within the retail/trade sector or on the agency side * Proven experience in developing and executing social media strategies in an international environment * Strong understanding of international markets and intercultural communication * Master’s degree in Marketing, Communications, Business Administration, or a related field * English minimum B2
Your benefits * Modern Work Environment: Work on the ALDI Nord campus with an open-space concept, company cafeteria, café, parent-child office, and parking garage including electric charging stations * Work-Life Balance: Flexible working hours and a hybrid working model with the possibility of partial remote work (up to 40%) as well as 30 vacation days (full-time) * Mobility: Free electric charging at the ALDI Nord campus, coverage for the Deutschlandticket, or a travel allowance * Healthcare & Prevention: Company-owned gym as well as gym partnerships. * Onboarding & Training: Structured onboarding and a variety of opportunities for personal and professional development (e.g., ALDI Academy, eLearning, etc.) * Impact & Team Power: High degree of creative freedom and unbeatable team power in a high-performance work environment * Salary & Employee Discounts: Secure job with the pioneer of discounts offering an attractive salary and corporate benefits