About this role
Lifecycle & CRM Lead at Vana. Location: Peru or South America. Role: driving lifecycle, executing campaigns, optimizing metrics Requirements: 3–5 years in CRM/lifecycle or marketing automation for digital products, proven activation and retention improvements, experience with Customer.io/Braze/Iterable, advanced segmentation, basic-intermediate SQL, A/B testing, WhatsApp Business API knowledge, and intermediate-advanced English. Category: Marketing Seniority: Mid Level Tools: Customer.io, Braze, Iterable, SQL, WhatsApp Business API Commitment: Full Time Workplace: Hybrid Languages: English, Spanish