About this role
Department: Marketing and Communication
Work Arrangement: Remote
Job Type: Independent Contractor, Full Time
Work Schedule: US Time Zone (candidate expected to be flexible with the client's preference)
Locations: Philippines, LATAM, South Africa, Kenya, and other remote regions with excellent English communication skills
About Pearl TalentPearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.
Hear why we exist, what we believe in, and who we're building for: WATCH HERE
Why Work with Us?At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.
Role OverviewThe Paid Advertising Specialist is responsible for planning, executing, and optimizing performance-driven paid media campaigns across digital advertising platforms. This role covers the full paid advertising lifecycle—from campaign strategy and setup to optimization, testing, and performance analysis—requiring a strong balance of analytical thinking and hands-on execution.
You will manage campaigns across multiple platforms, collaborate with creative partners, optimize budgets and targeting, and scale profitable acquisition channels. This role is ideal for performance-focused marketers who enjoy testing, optimization, and data-driven decision-making in fast-paced environments.
Your ImpactYour work directly influences customer acquisition efficiency and revenue growth. By improving return on ad spend and reducing acquisition costs, you help build scalable and sustainable marketing channels. Your testing discipline, optimization strategies, and budget ownership ensure advertising investments deliver measurable business impact.
Core ResponsibilitiesCampaign Strategy, Setup & Execution — 30%Develop paid advertising strategies aligned with growth and acquisition goalsSet up and launch campaigns across major advertising platformsBuild campaign structures with proper tracking, naming conventions, and attributionDevelop audience targeting and keyword strategiesCoordinate with creative teams on ad requirements and specificationsCampaign Optimization & Performance Management — 30%Monitor campaign performance and identify optimization opportunitiesOptimize bids, targeting, placements, and budgets to improve efficiencyAnalyze performance metrics such as ROAS, CPA, CTR, CVR, and CPMScale winning campaigns and pause underperforming onesTroubleshoot delivery, tracking, and policy-related issuesA/B Testing & Creative Collaboration — 20%Design and execute structured A/B tests for creative, audiences, and funnelsCollaborate with designers and copywriters using performance insightsAnalyze test results and document learningsTest multiple formats, messages, and audience segments across platformsBudget Management & Forecasting — 10%Manage and pace advertising budgets responsiblyAllocate spend across platforms based on performanceForecast campaign performance and budget requirementsEnsure spend efficiency and alignment with profitability goalsAnalytics, Reporting & Insights — 5%Track and analyze performance using platform and analytics toolsCreate performance summaries with actionable insightsConduct post-campaign analysis to inform future strategyPlatform-Specific Management — 5%Execute platform-specific best practices based on primary channelsStay current with platform updates, algorithms, and new featuresRequirements
Must-Haves (Required)1–3+ years of experience in paid advertising, media buying, or performance marketingHands-on experience with at least two major advertising platformsProven ability to manage campaigns and improve performance metricsStrong understanding of audience targeting, conversion tracking, and optimizationAnalytical mindset with ability to interpret performance dataProficiency in Google Sheets or Excel for reporting and analysisExcellent written and verbal English communication skillsStrong ownership, attention to detail, and accountabilityProven ability to work independently in a remote environmentNice-to-Haves (Preferred)Experience managing campaigns across multiple platforms or regionsBackground in e-commerce, DTC, lead generation, or affiliate marketingExperience with attribution tools, CRO tools, or funnel optimizationFamiliarity with advertising automation, scripts, or rulesExposure to international or Spanish-speaking market campaignsPlatform certifications (Google Ads, Meta, Amazon, LinkedIn, TikTok)
Tools ProficiencyMust-Haves (Required)Paid advertising platforms (Meta Ads, Google Ads, Amazon Ads, LinkedIn Ads, or TikTok Ads)Google Sheets or ExcelAnalytics tools (Google Analytics or platform-native analytics)Nice-to-Haves (Preferred)Additional paid media platforms (Pinterest, Snapchat, Microsoft Ads, YouTube)Attribution and BI toolsLanding page and CRO toolsCreative review and research toolsProject management and collaboration tools (Notion, ClickUp, Asana, Slack)Benefits
Competitive Salary: Based on experience and skillsRemote Work: Fully remote — work from anywhereGenerous PTO: In accordance with company policyDirect Mentorship: Access to global industry leadersLearning & Development: Continuous growth resourcesGlobal Networking: Work with international teamsHealth Coverage (Philippines only): HMO after 3 months (full-time)
Our Recruitment Process Application Skills Assessment Initial Screening Top-grading Interview Client Matching Job Offer Onboarding
Ready to Join Pearl Talent?Build a long-term remote career driving growth through performance marketing. Join Pearl Talent and make an impact where ownership, results, and continuous learning matter.