About this role
Job Title: Amazon Brand Manager
Type: Full-time; Remote
Schedule: US Time zone
This role requires someone highly analytical, detail-oriented, and proactive, able to identify optimization opportunities, improve campaign efficiency, and scale brand performance across the Amazon ecosystem.
Key Responsibilities:
Amazon Advertising & Performance Management
Strategically create, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns end-to-end.Plan and execute new product launch campaigns and ongoing hero SKU optimization to drive sales growth and visibility.Regularly analyze advertising metrics to identify trends, inefficiencies, and opportunities for scaling.Proactively suggest and implement optimizations to improve ACoS, ROAS, TACoS, and overall profitability.Manage a monthly ad spend of $200K–$250K+ efficiently, balancing growth and cost control.Develop and execute A/B tests across creative assets, targeting strategies, and bidding structures.Experience with Amazon DSP and Amazon Marketing Cloud (AMC) is a strong plus.
Storefront & Content Management
Oversee and optimize the Amazon Brand Store, ensuring alignment with brand identity and performance objectives.Collaborate with creative and content teams to ensure product listings, A+ content, and imagery are optimized for conversion.
Seller Central & Operational Excellence
Maintain a strong foundation in Amazon Seller Central, including:Listing creation and optimization (via manual updates and flat files)Account health monitoring and compliance managementInventory planning and replenishment coordinationWork cross-functionally with supply chain, operations, and customer service teams to maintain seamless account performance.
Reporting & Strategy
Build and present performance reports and insights to stakeholders.Recommend long-term growth strategies across ads, catalog management, and marketplace expansion.Stay updated with Amazon algorithm updates, tools, and best practices to maintain competitive advantage.
Requirements
Qualifications
3–5+ years of Amazon Ads Console management experience (Sponsored Products, Brands, and Display).Proven track record of handling ad budgets of $200K–$250K/month or more.Solid understanding of Amazon Seller Central, Brand Registry, and Storefront Management.Advanced knowledge of bidding strategies, keyword research, campaign segmentation, and attribution models.Proficiency with flat files, bulk uploads, and data analysis tools (Excel, Google Sheets, or similar).Experience with DSP and AMC is preferred but not mandatory.Strong analytical and problem-solving skills with a data-driven mindset.Excellent communication and project management abilities.