About this role
Job Description:
Client Servicing & Account Handling
• Strategic Support: Partner with the Account Director to ensure social media efforts align with the broader brand strategy and client business goals. • Client Leadership: Attend client meetings as the lead voice for Social Media, providing expert recommendations and managing expectations. • Proposal Development: Support account growth by contributing to proposals, upsells, and strategic social recommendations. • Team Mentorship: Manage Social Media Executives, monitoring their workload, quality of output, and professional development.
Strategy & Content Execution
• Social Roadmap: Develop and implement comprehensive social media strategies, including content pillars, community management protocols, and platform playbooks. • End-to-End Content Creation: Directly draft, edit, and publish high-quality daily social media posts across all relevant platforms. • Bilingual Copywriting: Write punchy, persuasive copy in both English and Arabic, ensuring the tone of voice is perfectly tailored to the target audience with the correct Gulf cultural nuances and local terminology. • Visual Storytelling: Use mobile editing tools and design apps (e.g. CapCut, Canva, or in-app editors) to create social-first content for real-time engagement and trending moments. • Platform Optimisation: Manually handle scheduling and technical uploading of content, ensuring every post is optimised with the right tags, locations, and trending audio for maximum reach across the MENA region. • Quality Control: Take personal ownership of the final output, proofreading all copy to ensure zero errors before publishing. • Creative Collaboration: Work closely with design and video teams to ensure visual assets are optimised for social-first consumption. • Community Growth: Proactively suggest new features, promotions, and competitions to build brand awareness and foster community loyalty.
Monitoring, Reporting & Innovation
• Insights & Analytics: Use social listening tools to research benchmark trends and audience preferences; pull actionable insights for portfolio clients. • Performance Reporting: Set specific objectives (KPIs) and report on ROI, translating engagement metrics into tangible business impact for clients. • Influencer Management: Lead or support influencer marketing campaigns, from identification and vetting through to execution and reporting. • On-the-Ground Coverage: Attend events and lead live social coverage (Stories, TikTok, etc.), ensuring the brand captures real-time cultural moments relevant to Gulf audiences. • Trend Evangelist: Educate clients and internal teams on best practices, emerging technologies, and the latest platform algorithm shifts.
Requirements & Skills
• Experience: 4 to 5 years of experience in Social Media Management, ideally within a creative or digital agency environment. • Languages: Native-level Arabic (with a strong understanding of Gulf dialects and regional cultural nuances) and professional English are a must. • MENA Market Expertise: Strong knowledge of the MENA social media landscape, including platform-specific trends across Snapchat, X, TikTok, Instagram, LinkedIn, YouTube, and other relevant channels. • Relationship Builder & Client Partner: Acts as a trusted advisor to clients, with the interpersonal skills of an Account Manager to maintain enduring professional relationships. • Leadership & Coordination: Demonstrates outstanding organizational ability, managing Social Media Executives and coordinating seamlessly with creative and production teams. • Data-Driven Presenter: Proficient in PowerPoint and Excel; comfortable presenting social strategies and monthly performance reports to senior stakeholders. • Adaptable & Commercial: Thrives in a fast-paced, multi-client setting, integrating technical platform knowledge with a commercial mindset to meet business KPIs. • Strategic Problem-Solver: Able to navigate complex client requests and platform shifts efficiently to ensure project success. • Collaborative Bridge Builder: Acts as a link between the client's brand requirements and the internal creative team to ensure social content is both on-strategy and high-performing.
Location: Riyadh Brand: Digital Republic Time Type: Full time Contract Type: Permanent