About this role
Responsibilities
• Customer engagement
• Develop segmented customer promotions strategy and determine customer promotions for the respective segments • Spearhead and execute new activities to grow the business and generate leads for subsequent engagement • Lead negotiations internally and externally to secure resources and budget for the team • Ensure each event is delivered on time and in accordance with critical deadlines, approvals, and coordination timelines
• Marketing execution
• Execute your planned campaigns from end-to-end. Work with internal and external stakeholders on securing marketing channels, producing campaign visuals, crafting marketing copy and selecting the leads criteria for your campaign • Experiment with different copies and visuals
• Campaign tracking and iteration
• Track website traffic and the performance of campaigns. With the data, hypothesise, make tweaks and iterate • Monitor paid marketing campaign statistics. Flag areas which need improvement and follow-up closely with Performance Marketing team and our external agency • Grow online-to-offline channel
• Data analyses and management
• Drive and hold accountability for the Profit & Loss targets to achieve our DBS General Insurance and Digital Insurance targets • Collaborate with Business Analytics to analyse performance of the key business drivers and levers • Recommend next steps and lead the team to iterate for better performance • Attend to requests for data and submit explanations for business performance
• Business forecasting and reporting
• Lead business forecasting and target setting • Prepare business forecasts and presentation materials for senior management and reviews with insurance partners • Update senior management on General and Digital Insurance business via monthly reporting forums
• Ad-hoc duties
• Involvement in special projects or other ad-hoc tasks • Operational and administrative matters related to campaign setup and fulfilment Requirements
• Bachelor's degree in a related discipline • Strong written skills and a keen eye for detail • Prior experience in insurance and marketing will be a plus • Strong stakeholder management skills and presentation skills for senior mgmt. reporting • Strong ability to communicate clearly in meetings, emails and presentation decks • Team player with good organisational and interpersonal skills • Able to be flexible, follow tight deadlines, organise and prioritise work • Strong in Microsoft Word, Excel and Powerpoint • Able to work in a fast paced and dynamic environment
Location: DBS Asia Central Job: Product Management Schedule: Regular Employee Status: Full time