About this role
Key Responsibilities: Strategic Leadership
• Develop the annual strategic and operations plan for the product lines in Europe. • Develop and implement brand strategies for Saunders products in Europe. • Lead strategic initiative execution. • Set an inspirational vision for the wider business team. Market Analysis
• Conduct broad and deep analysis of competitive landscapes and regional market economic and industry indicators. • Perform broad and deep analysis and projection of regional market size, growth rates, and current share positions. • Maintain a project win/loss database for analysis and trend purposes. • Perform rigorous primary (VOC) and secondary market research to inform business strategic and decision making. New Product Development and Business Growth
• Identify and research new product development ideas and opportunities. • Develop business cases for investment in new product development. • Participate as a key stakeholder in a world-class 7-stage New Product Development process. • Manage the project lifecycle of new product launches in respective regions to achieve key business objectives. Customer and Sales Interface
• Interface with sales leadership, channels, and customers to determine annual sales plans, account management support, projects and prospects, and provide product application, technical, and service support. • Provide sales target opportunities by application and geography, and support these with product and “how to win” sales tools. Marketing
• Drive marketing efforts for portfolio, including creating brand/product communication and promotion plans. • Manage marketing expense budgets, and select and execute exhibitions. • Define and communicate the brand and products’ value proposition. • Ensure training for both internal and external employees and channels. Application and Training Development
• Develop deep understanding of application/segment information for respective products and create product application training materials. Business Model Execution
• Define product line pricing, lead time, reasonable order quantity, and profitability. • Oversee the development of manufacturing models to support business model and profitability targets. • Establish regional product sourcing strategies and develop appropriate product channel strategies with Sales Managers.
Educational and Industry Experience:
• A master’s degree in Engineering is required; an MBA or equivalent advanced degree is highly desirable. • Minimum of three years of experience in business development of product management within a technical or engineered product environment.