About this role
Role Purpose Drive revenue growth, profitability, and market share of the Crop Protection portfolio through strong portfolio strategy, pricing, and execution excellence.
Key Responsibilities
• Lead portfolio strategy and lifecycle management (launches, expansions, phase-outs)
• Deliver revenue and gross margin targets aligned to the Multi Year Plan
• Drive pricing strategy and value capture
• Lead product launches and campaign execution
• Ensure alignment between marketing, sales, and field execution
• Lead Local Product Concept Team (LPCT) for portfolio decisions
Success Metrics
• Revenue and gross margin delivery
• Market share and penetration
• New product launch success
• Pricing/value realization
• Forecast accuracy and portfolio health
Core Competencies Technical Competencies
• Category & Portfolio Management • New Product Commercialization • Demand Generation Strategy • Digital Marketing & Promotions Strategy • Marketing Analytics & Insights • Pricing & Value Proposition Development • Market Intelligence & Competitive Analysis Leadership Competencies
• Strategic Thinking & Market Insight • Cross-Functional Leadership • Innovation & Digital Mindset • Results Orientation • Stakeholder Management & Influence • Decision Making Under Uncertainty Behavioral Competencies
• Customer-Centric Thinking • Data-Driven Decision Making • Ownership & Accountability • Agility & Adaptability • Strong Communication & Influence • Continuous Improvement Mindset