About this role
Heylama is on a mission to cut learning waste and help people become fluent in under 12 months. We combine AI-powered conversation practice, personalized learning paths, and gamified challenges to help millions of learners finally break through the plateau.
We’re looking for a smart, hungry (Junior) Marketing Manager for Organic Channels to accelerate our growth across content, SEO, social media, and in-app campaigns. Someone who loves creating, testing, iterating — and isn’t afraid to get their hands dirty.
Tasks 1. Blog & SEO content
Research and write weekly SEO-friendly blog posts in the language learning / EdTech space (in English) Update and optimize existing posts to improve rankings and conversions Coordinate with CEO on topics, briefs, and content strategy
2. Weekly newsletters
Draft engaging, useful emails to our users that highlight new features, challenges, and learning tips Improve open and click-through rates through experimentation\
3. Daily social media content
Produce educational shorts for TikTok, Instagram, and YouTube Shorts using HeyGen Take existing longer-form content and repurpose it into multiple short pieces Help define the voice and style of Heylama across social channels
4. Social campaigns & community activation
Plan and run challenges, competitions, raffles, and engagement campaigns Collaborate with creators or users to amplify reach Come up with bold ideas that increase daily active use and virality
5. App Store product experiments
Assist in planning and executing App Store page tests (copy, screenshots, creatives) Coordinate A/B experiments and track performance Work with our design resources to generate assets
Requirements You don’t have to know everything on day one — we can teach the right person. What we care about:
Must-haves
Strong AI skills - you're on a first-name basis with LLMs and are a master prompter Strong writing skills (English) Proven track record creating content that performs (social, blog, or newsletters) Curiosity, initiative, and willingness to learn fast Analytical mindset — you care about what works, not just what looks pretty Ability to work independently and ship consistently
Nice-to-haves
Experience with TikTok / Reels creation Knowledge of SEO fundamentals Familiarity with App Store Optimization (ASO) Background in EdTech, language learning, or consumer apps Basic design or video editing skills
Personality fit
Low ego, high drive. Learner mindset. Comfortable iterating fast. Enjoys experimenting and testing ideas. Prefers clarity and ownership over bureaucracy.
We value intelligence and hunger more than seniority. If you're early in your career but sharp, ambitious, and eager to grow, you’ll fit perfectly.
Benefits
Work directly with the CEO on high-impact growth projects Build the organic engine of a fast-growing AI EdTech startup Expand your skills across SEO, content, social, retention, and ASO Flexible schedules and remote-first culture Opportunities to grow into a full-time leadership role as we scale Free access to the Heylama app. 75% discount for all friends and family.
Sounds exciting? Submit your application and salary expectation and we'll get back to you ASAP.