About this role
<p><strong>Job-ID: <span contenteditable="false">17385</span>; Location(s): <span contenteditable="false">Broomfield CO</span> </strong></p> <p> </p><p style="margin:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black;background-color:white">JOB DESCRIPTION SUMMARY</span></strong></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif"><span class="normaltextrun"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black;background-color:white">The Demand Generation Lead </span>is responsible for driving pipeline growth and revenue impact through integrated, multi-channel marketing programs. This position owns demand generation strategy and execution across priority segments and target accounts, ensuring alignment from campaign activation through pipeline conversion. Partners closely with Digital, Marketing Operations, Customer Marketing, and Sales teams to optimize performance, improve funnel efficiency, and deliver measurable business outcomes.</span></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>JOB DESCRIPTION DETAILS </strong></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><em><u>Responsibilities</u></em></strong> </p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">D</span><span class="normaltextrun">evelops and executes integrated demand generation strategies aligned to priority segments, target accounts, and revenue goals</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Own</span><span class="normaltextrun">s pipeline generation and marketing’s contribution to revenue, driving performance across the full funnel from awareness through conversion</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Translate</span><span class="normaltextrun">s strategies into multi-channel execution across paid media, SEO/SEM, email, website, and nurture programs</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Drive</span><span class="normaltextrun">s audience targeting, segmentation, and personalization to improve engagement and conversion</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Partner</span><span class="normaltextrun">s with Sales to define and manage SLAs, ensuring alignment on lead quality, follow-up, and pipeline conversion</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Identif</span><span class="normaltextrun">ies funnel gaps and implement strategies to improve conversion across lifecycle stages</span><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black;border:none windowtext 1.0pt;padding:0.0in;background-color:#c6c6c6"> </span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Own</span><span class="normaltextrun">s channel mix and budget allocation decisions based on performance, ROI, and pipeline impact</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Lead</span><span class="normaltextrun">s performance optimization through structured testing (A/B testing) and continuous improvement across campaigns and channels</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Translate</span><span class="normaltextrun">s performance data into actionable insights and recommendations for marketing and sales leadership</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Partner</span><span class="normaltextrun">s with Digital, Marketing Operations, and Customer Marketing teams to ensure alignment of campaigns, channels, and tools to business outcomes</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Ensure</span><span class="normaltextrun">s accurate tracking, lead flow, lifecycle management, and attribution in collaboration with the Data Driven Marketing team</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Act</span><span class="normaltextrun">s as the central connector across Marketing and Sales to drive aligned execution and performance</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Collaborate</span><span class="normaltextrun">s with Brand and Content teams to activate thought leadership into demand generation programs that drive engagement and pipeline</span></li> <li style="margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Supports and scales account-based marketing (ABM) initiatives aligned to strategic accounts </span></li> <li style="margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Continuously evaluates and improves demand generation processes, tools, and ways of working to increase efficiency and scalability </span></li> <li style="margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Attends meetings as required and/or assigned </span></li> <li style="margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Performs other duties as required and/or assigned </span></li> <li style="margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Will be required to travel up to 20% of the time </span></li> </ul> <p style="margin:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black;background-color:white">REQUIRED QUALIFICATIONS</span></strong></p> <p style="margin:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="margin:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><em><u><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black;background-color:white">Knowledge, </span>Skills and Abilities</u></em></strong></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Proficient in the use of common office equipment and software – including, but not limited </span><span class="normaltextrun">to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Strong written and verbal communication skills - this includes active listening, professional email and phone etiquette, and the ability to convey information clearly and accurately.</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Effectively builds positive, productive relationships with colleagues, customers, </span><span class="normaltextrun">vendors and others, contributing to a productive and welcoming work environment. </span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, </span><span class="normaltextrun">sharing of knowledge, and alignment with shared goals and values. </span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Strong interpersonal skills with </span><span class="normaltextrun">demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization </span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Demonstrates careful attention to detail, ensuring accuracy in all aspects of work.</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Ability to work both independently and in a team environment, effectively collaborating with internal teams and other stakeholders.</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Highly organized to manage multiple tasks, priorities, schedules, and documents effectively.</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Takes</span><span class="normaltextrun"> initiative and proactively addresses needs.</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Strong understanding of B2B or B2B2C demand generation and full-funnel marketing, including pipeline creation, conversion dynamics, and revenue alignment</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Understanding of</span><span class="normaltextrun"> multi-channel demand generation programs and marketing budgets based on performance and ROI</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Familiarity with</span><span class="normaltextrun"> CRM and marketing automation platforms such as Salesforce, Marketing Cloud Account Engagement, and Adobe</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Effectively translates</span><span class="normaltextrun"> business goals into demand generation strategies, prioritization, and multi-channel execution across paid media, SEO/SEM, email, website, and digital performance channels</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Strong analytical mindset with experience in marketing attribution, pipeline measurement, and performance tracking, with the ability to translate data into actionable insights and decisions</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Ability to develop and execute structured testing and experimentation strategies to continuously improve campaign effectiveness and performance</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Understanding of how thought leadership and content-driven strategies build awareness, trust, and demand in complex B2B environments</span></li> <li style="margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Growth mindset with a focus on continuous improvement, experimentation, and performance optimization in high growth environments </span></li> <li style="margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Ability to operate in ambiguity and build processes, frameworks, and structure where they do not yet exist </span></li> <li style="margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Strong cross-functional collaborator with the ability to influence stakeholders, drive alignment, and elevate team performance in a matrixed organization </span></li> </ul> <p style="margin:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="margin:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><em><u><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black;background-color:white">Education, Certification/License & Work Experience</span></u></em></strong></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Bachelor’s degree in Marketing</span><span class="normaltextrun">, Business, or related field required</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">7+ years of experience in demand generation, performance marketing, or digital marketing </span><span class="normaltextrun">within complex B2B or B2B2C environments required</span></li> <li style="margin-top:0.0in;margin-bottom:0.0in;background-color:white;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Prior professional e</span><span style="color:black">xperience partnering with Sales teams to improve lead quality, conversion, and pipeline outcomes required</span></li> </ul> <p style="margin:0.0in 9.0pt 0.0in 0.0in;background-color:white;font-size:12.0pt;font-family:'Times New Roman', serif"><em><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:black">Equivalent combinations of education and experience may be considered</span><span style="color:black">.</span></em></p><p> </p> <p><strong>Total Rewards Package</strong>:</p> <p>Compensation</p> <ul style="list-style-type:disc" type="disc"> <li>Base: $115,000 to $150,000 USD annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market.</li> <li>Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company’s performance and their own individual performance.</li> </ul> <p> </p> <p>Benefits</p> <ul style="list-style-type:disc" type="disc"> <li>Medical, Dental, Vision</li> <li>Wellness Program</li> <li>Health Savings Account (HSA) with a company contribution</li> <li>Voluntary Benefits (Life, AD&D, Disability)</li> <li>401(k) retirement plan with a 7.5% company contribution</li> <li>Time Off Programs – 22 days Paid Time Off (PTO), 9 Company Holidays, 2 Volunteer Days</li> </ul> <p> </p> <p>Application Window</p> <ul style="list-style-type:disc" type="disc"> <li>Posting date: 05/22/2026</li> <li>The application deadline for this job is: 07/24/2026</li> </ul> <p><strong>Your contact person:</strong></p> <p>Brad Kerwin</p>