Purpose & Overall Relevance for the Organization: Support, build and execute Marketing and Activation Plans that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with the Key Accounts/Sales Team. Develop strong relationships with key/regional/fashion account partners to drive brand KPI’s and sales within the individual accounts. Key Responsibilities: <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Provide input into the creation of the seasonal account plan, as well as the overall market plan related to the implementation of the Global campaign strategy and key calendar moments.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Ensure the global toolkits delivers against the accounts omni channel marketing requirements.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Align with Omni-Channel line manager on the creation of plans for additional country or account specific omni channel marketing needs.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Support in the planning and gaining approval for the creation and execution of initiatives in line with brand guidelines for global and local moments.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Support high level execution of the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI’s.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation, Sales team, and Back to Trade Omni field team.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Create bespoke moments for relevant partners based on their category and commercial focus.</li> </ul> Omni Channel WHS Planning and Delivery <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">With the Sales Manager forecast the budget required, based on the agreed calendar, strategy, and order book.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Manage and monitor sell out support budgets and ensure alignment with sales team, finance, and line manager.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Ensure on-budget activity and management of all related documents as per internal audit policies.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Support in the delivery of space management solutions in WHS are partnered with the best Omni executions. </li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Assist in finding and training competitive vendors, suppliers, and agencies along with Omni planning and execution team. </li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Assist on input on global toolkit performance to pursue further improvement for executions in an WHS environment.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Assist in developing and executing consumer activation activity against targeted categories / concepts across all channels and platforms including CRM, DPC, and social media content.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Assist in the collaboration with DTC Omni Channel team the Back to Trade requirements in the WHS environment, including training, reports and required changes. </li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Support the agreed promotional plan that will drive consumer traffic and conversion at the point-of-sale.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Share the localized go-to-market strategy with channels in sell-in stage and manage executional excellence to maximize sell-out.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Support seasonal sell in delivery through showroom launches with the help of Mops, OMNI, and CTC team.</li> </ul> Training & Reporting <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Prepare detailed reports on the implementation of all omni channel initiatives with the agreed account marketing plan.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Provide detailed budget reporting across omni channel executions.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Support on training to the Back to Trade team and partner store teams.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Always-on alignment with the Omni Channel manager regarding account activation creating a seamless approach to campaign and out of calendar initiative delivery in WHS.</li> </ul> Key Relationships: <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">External key account partner leads</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">EMC Channel leads, sales managers, and their teams</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">EMC Omni Planning and Execution Team</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">EMC CTC, Brand Comms, Digital & MOPS</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">EMC Finance team</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">EM Hub omni channel team</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Market Omni-Channel agencies and vendors</li> </ul> Knowledge, Skills, and Abilities: <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Marketing and sales awareness across sport and fashion, & lifestyle</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Good collaboration ability </li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Experience in Key Account Management & negotiation skills</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Retail expertise</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Visual Merchandising awareness</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Solution oriented personality who understands balancing brand equity and commercial relevance, & interest of channels</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Excellent presentation skills</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">IT skills: Outlook, Excel, and Word: Basic; PowerPoint: advanced</li> </ul> Requisite Education and Experience / Minimum Qualifications: <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">University degree in business or equivalent professional experience, ideally in Sales and /or Marketing</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Over 2-3 years of retail, sales and /or marketing experience</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Fluent English</li> </ul>

Specialist Omnichannel WHS KAZ (Almaty, ALA, KZ) @ adidas

About this role

Ready to apply?