About this role
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.
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Meaningful Work From Day One At Brown-Forman, we craft exceptional whiskies that elevate experiences. We're searching for a dynamic and knowledgeable Brand Ambassador to champion our prestigious Scotch Single Malt Portfolio in Japan. This includes iconic brands like GlenDronach, Benriach, The Balvenie, and Glenfiddich. If you're a whisky expert with a flair for education, an extensive network, and a passion for premium single malt culture, we invite you to join our team. ブラウンフォーマンでは、最高の体験を生み出す卓越したウイスキーを手掛けています。この度、日本の名高いスコッチシングルモルトポートフォリオ（グレン ドロナー、ベンリアック、ザ・バルヴェニー、グレンフィディックなどの主要ブランドを含む）を牽引する、活気に満ちた知識豊富なブランドアンバサダーを募集します。ウイスキーに関する深い専門知識、魅力を伝える情熱、広範なネットワーク、そしてプレミアムシングルモルト文化への強い思いをお持ちの方、ぜひ私たちのチームにご参加ください。
What You Can Expect As our Scotch Single Malt Brand Ambassador, you'll embody these iconic whiskies, driving brand equity and consumer engagement through your expertise and unforgettable experiences.
• Be the Portfolio Authority: Serve as the definitive expert on GlenDronach, Benriach, The Balvenie, and Glenfiddich. You'll share in-depth knowledge of each brand's unique history, production techniques, and relevant category trends with trade partners, distributors, media, consumers, and our sales team. • Design & Deliver Education: Implement and manage best-in-class, distinct, and proprietary brand education platforms and tools, with a particular focus on these premium Scotch single malts. • Lead Advocacy & Activation: • Spearhead all local advocacy activities for our Scotch Single Malt portfolio, including activations for prestigious events, brand sponsorships, trade shows, and whisky-focused events. • Lead the Bar Swapping and Guest Shift program across Japan, cultivating strong relationships within the on-premise community. • Build and maintain relationships with top-tier trade representatives, communities, and organizations to boost the mental and physical visibility of our Scotch Single Malt portfolio.
• Cultivate Brand Love: Leverage deep market insights to forge memorable, long-term connections between our brands and discerning customers and consumers. • Engage & Educate: Conduct comprehensive training for B-F internal teams, distributor/trade staff, and consumers. Lead masterclasses and participate in bar/trade shows, reinforcing the specialness and authenticity of our Scotch Single Malts through captivating storytelling to increase brand consideration. • Innovate Drink Strategy: Partner with the Brand Team on drink strategy development, including crafting new cocktail developments and proposing innovative drink formats relevant to single malts. • Support Commercial Growth: Provide hands-on commercial and sales support for activations in key cities and outlets, which may include attending sales negotiations with the B-FJ Sales Team. • Generate Insights: Collect crucial market insights, trends, and competitor activity to inform the development of impactful trade and marketing plans. • Drive Digital Presence: Develop monthly social media content aligned with brand priorities, current activities, and drink strategies for our Scotch Single Malt portfolio. • Craft Brand Tools: Create compelling brand presentations, cocktail recipes/cards, and Point-of-Sale (POSM) materials. • Ensure Smooth Operations: Manage daily administrative tasks, including sample shipments and reporting.
What You Bring to the Table You're a highly collaborative, self-motivated individual with a genuine passion for the world of premium single malt whisky and a proven ability to connect with diverse audiences.
• Experience: A minimum of 3+ years of professional experience in a related field, with a strong background in hospitality, marketing, or brand advocacy. • Industry Network: A robust, established network within the Japanese hospitality and spirits industry. • Deep Whisky Knowledge: Exceptional, technical knowledge of the global single malt whisky world, encompassing production methods, regions, and trends. • Language Fluency: Fluent in Japanese (both written and verbal) and Business-level English. • Market Insight: Strong understanding of the Japanese alcohol market and its dynamic bartending industry. • Relationship Building: Proven ability to build and maintain strong, influential relationships. • Passion for Culture: Keen interest and passion for the On-Trade, single malt whisky, and cocktail culture. • Proactive & Owner-Minded: Possesses a strong sense of ownership and pride, with the ability to proactively propose ideas and strategic plans. • Communication & Presentation Skills: Excellent ability to communicate complex information clearly and deliver compelling, engaging presentations. • Team Player & Self-Starter: A highly collaborative team player who is also self-directed and self-driven. • Training Acumen: Proven ability to train and educate diverse audiences effectively. • Bartending Experience: Practical experience working as a bartender. • Compliance & Values: Unwavering commitment to compliance, Corporate Social Responsibility (CSR), and a deep understanding and embodiment of Brown-Forman's company values in all interactions. • Warm & Welcoming Style: A naturally warm, approachable, and engaging demeanor.
Who We Are We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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Requisition Type: EmployeeManagement Level: ProfessionalGlobal Job Level: P5Number of Openings Available: 1