About this role
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.
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Proposes, negotiates and coordinates activations/activities aligned with the marketing & sales team. Coordinates resources to ensure correct field execution, with the aim of increasing takeaway and prominence of our brands aligned to the Trade Mkt plan.
What You Can Expect
• Ensures the successful execution of trade marketing plans, including loyalty programs, visibility initiatives, POSM, brand activations, events and sales force contests to increase product takeaway. • Manages and controls the trade marketing budget using internal systems, ensuring alignment with the annual company strategy. • Assists in planning the trade marketing calendar and negotiates with suppliers to secure the best materials and costs. • Conducts training for the sales force on product launches, tasting protocols, and other shopper marketing activities. • Performs regular market visits to monitor marketing activities and manages the inventory of promotional materials.
What You Bring to the Table
• Minimum 3 years of experience in Trade Marketing, Shopper Marketing, or a similar sales-focused role. • Demonstrated ability to negotiate effectively with suppliers and internal stakeholders to achieve business goals. • Proven experience in budget planning and administration. • Strong project management skills with a demonstrated ability to coordinate and deploy multiple projects in a fast-paced environment. • Advanced proficiency in Microsoft Office (specifically Excel and PowerPoint) for data and information analysis. • Excellent oral and written communication skills in both English and Spanish.
What Makes You Unique
• You must be organized, know how to prioritize your activities, be an expert in database management and objection handling. • Storytelling, the ability to make external and internal clients fall in love with your work, proposals, presentations, conversations, etc. • Create and do different things that generate acceleration in business development #LI
Requisition Type: EmployeeManagement Level: ProfessionalGlobal Job Level: P6Number of Openings Available: 1