About this role
Job Description Summary The Marketing Specialist (MDx & WHC) plays a key role in strengthening and accelerating growth across DS’s core growth platforms. This role is responsible for executing go-to-market strategies, managing strategic products and portfolios, and driving KOL engagement to translate scientific value into meaningful market adoption. The position works closely with Sales and cross-functional teams to deliver high-impact market initiatives and maximize commercial effectiveness.
Job Description Role Summary The Marketing Specialist (MDx & WHC) plays a key role in strengthening and accelerating growth across DS’s core growth platforms. This role is responsible for executing go-to-market strategies, managing strategic products and portfolios, and driving KOL engagement to translate scientific value into meaningful market adoption. The position works closely with Sales and cross-functional teams to deliver high-impact market initiatives and maximize commercial effectiveness.
Key Responsibilities Go-to-Market Strategy & Execution
• Execute go-to-market strategies for MDx and WHC portfolios to support sustained growth and market expansion • Translate strategic priorities into actionable marketing initiatives and field-ready execution plans • Support consistent and effective market execution across priority segments and customer groups Product & Portfolio Management
• Manage assigned products and portfolios, including positioning, messaging, and value proposition • Develop, maintain, and optimize marketing and sales enablement materials to support market adoption • Ensure strong product ownership and alignment of messaging across channels KOL Engagement
• Build and maintain strong relationships with key opinion leaders (KOLs) to enhance scientific credibility and market influence • Support KOL-driven activities such as symposiums, congress engagements, and scientific discussions • Collaborate with internal stakeholders to effectively translate scientific insights into market-relevant communication Market Activities & Growth Initiatives
• Execute market-facing activities including conferences, campaigns, and customer engagement programs • Identify growth opportunities and support market development activities in close collaboration with Sales • Contribute to initiatives that strengthen market penetration and long-term platform adoption Cross-functional Collaboration
• Work closely with Sales, Application and other functional teams to ensure aligned execution and strong market impact • Act as a proactive marketing partner to support shared commercial objectives Qualifications Required
• At least 2 years of hands-on experience in the molecular diagnostics field (e.g., MDx, molecular assays, molecular platforms, or related diagnostic environments) • Practical experience working with products, customers, or market activities in molecular diagnostics • Ability to manage products and market activities end-to-end with a strong ownership mindset • Excellent communication and stakeholder management skills • Business-level proficiency in Korean and English Preferred
• Experience in diagnostics, medical devices, or healthcare industry • Experience working with KOLs and scientific or clinical marketing activities • Experience in portfolio management or market development roles • Self-motivated and proactive, with strong ownership and the ability to drive initiatives independently
Required Skills Optional Skills
. Primary Work Location KOR South Korea - Seoul HQ
Additional Locations
Work Shift