About this role
Summary We’re looking for an Email Marketing Executive to help us deepen connections with our supporters and inspire more people to engage with the places we care for. You’ll play a key role in delivering thoughtful, effective email communications that drive action and bring our conservation work to life. If you’re passionate about using data-led marketing to make a positive impact through email, this is a brilliant opportunity to join a purpose-driven organisation.
What it's like to work here You’ll be joining the Performance Marketing team that looks after our owned channels, including email and web. We’re a friendly team who care deeply about using data, creativity and insight to connect people with the places and stories that matter. We work collaboratively with people across the organisation, sharing ideas and learning from each other to continually improve how we communicate with our audiences. As part of the owned channels team, you’ll help shape how millions of supporters experience the National Trust digitally.
Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You will be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview.
What you'll be doing This role involves building and scheduling email campaigns using our CRM and email tools, while creating clear and compelling content that reflects our tone of voice and inspires action. It includes monitoring performance, analysing results, and identifying opportunities for improvement, as well as running A/B tests to generate insights and refine future activity. Campaign insights are used to enhance targeting and personalisation, ensuring emails are as effective as possible. You will also ensure that all email activity aligns with brand guidelines, GDPR requirements and industry best practice, while collaborating with colleagues across digital, membership, fundraising and regional teams to deliver coordinated and impactful communications.
You can view the full role profile for this role in the document attached. You don't need to have all of the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what’s possible in this role.
Who we're looking for Confident using email tools to build, test and publish contentAwareness of digital marketing metrics and performance tracking – especially in emailExperience of writing for emailStrong attention to detail and quality control skillsExcellent coordination and time management skillsSome experience of building web pages and working with a CMS The package The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
•Substantial pension scheme of up to 10% basic salary
•Free entry to National Trust places for you, a guest and your children (under 18)
•Rental deposit loan scheme
•Season ticket loan
•EV car lease scheme (for roles that meet the salary criteria)
•Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
•Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
•Flexible working whenever possible
•Employee assistance programme
•Free parking at most Trust places
Click here to find out more about the benefits we offer to support you.