About this role
Job summary
As part of a newly created team, were looking for a Marketing Executive with a strong focus on content creation and social media, alongside other core marketing activity such as email, PPC, PR, website management, printed media and internal communications. This is a wonderful role that is tasked with bringing our life-changing services to life online, telling the stories of the people and communities that benefit from this change.
Main duties of the job
The role will work as part of an experienced marketing team to deliver high-quality marketing campaigns across all ABL regional services, including Your Health, BeU and Healthy Lifestyles, supporting the achievement of referral and attendance targets. Responsibilities include creating engaging content for multiple social media channels, managing paid digital media and email nurture campaigns to drive referrals, and developing website and app content in collaboration with regional teams, web specialists and software developers. The role will also work closely with regional stakeholders to understand local needs and co-create tailored marketing plans, while contributing to the development of an effective, best-in-class marketing function.
About us
ABL is an exciting, fast-paced, growing community health organisation. As an experienced, CQC-registered provider of community health services, we are passionate about delivering evidence-based, innovative, effective and relevant healthcare services in partnership with individuals, communities and stakeholders.
Job description Job responsibilities
ABL Health is a leading healthcare provider delivering free healthcare services that support people to live healthier lives. We really care about what we do, working across communities to improve peoples health and wellbeing through compassionate, evidence-based support.
Marketing at ABL Health plays a vital role in helping people understand, access and engage with our services, and in building the ABL Health brand across the UK. This is a rare chance to work in a marketing team promoting a range of services that genuinely help people, that are completely free to access.
The Role
As part of a growing marketing team, were looking for a Marketing Executive for our Your Health Nottinghamshire service with a strong focus on content creation and social media, alongside other core marketing activity such as email, PR, website content, printed media and internal communications. This is a wonderful role that is tasked with bringing our life-changing services to life online, telling the stories of the people and communities that benefit from this change. This role is based in the Mansfield office, with a salary of £27,000
Key Responsibilities
Work within wider UK marketing team to provide outstanding marketing campaigns for ABL, with a specific focus on Your Health Notts, taking the lead in this region for content creation, marketing execution and internal communication.
Work closely with the Nottinghamshire regional operations and engagement teams to understand their needs, co-creating regional marketing content and execution plans to help meet local service targets.
Create engaging content for social media profiles end-to-end production including video, photos, written content and scheduling to amplify our services and outcomes.
Visit local areas where ABLs services are being delivered to capture video and photo content.
Manage email campaigns to drive referrals and enhance B2B relationships.
Support the lead generation activity through paid media and creative optimisation.
Create a regular newsletter for the local service to highlight the great work and achievements.
Develop new website content and landing page optimisation, working with the regional teams on requirements, and the developers on delivery.
Compile regular marketing performance reports, analyse performance and optimise marketing efforts accordingly.
This is an embedded business partner role based in our Mansfield office. Youll be mostly focused on the Nottingham service, working day to day with the regional team. Your line management will be from the UK Central Marketing team (based in different locations around the country), providing you with wider support on marketing activity, projects and development.
About You
A dynamic, creative mindset with the ability to generate ideas and execute with passion and enthusiasm.
Strong content creation and video skills, including filming and editing a variety of people including staff and service users in a creative, engaging way.
Experience managing content planning, production, scheduling and user engagement across multiple social profiles.
Some experience using AI tools for content creation such as copy, video, and imagery would be useful.
Comfortable taking a performance marketing approach; reviewing analytics and data to help shape content execution and media planning.
Experience of healthcare marketing or an environment requiring emotive storytelling and working directly with service users is beneficial.
Comfortable working in an office and developing close relationships with regional stakeholders, and travelling to different services across Nottinghamshire regularly for content production (you will require your own car for this with mileage reimbursed).
Experience with some of the following: Filming, photography, video editing software, Canva, Adobe Creative Cloud, Wordpress, Google Analytics.
Please note that we are unable to offer sponsorship for this role
Person Specification
Experience Essential
Hands on experience of creating video content filming, editing and posting OR Hands on experience of paid media campaign management platforms such as Meta, LinkedIn
Desirable
An active interest in AI and how it can produce content for marketing
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name ABL Health Ltd
Address Unit 7, Birch House Ransom Wood Business Park
Mansfield
NG21 0HJ
Employer's website https://www.ablhealth.co.uk/work-for-us/join-our-team/ (Opens in a new tab)