About this role
Objectives:
The Market Analytics and Business Intelligence (MABI) Analyst plays a pivotal role in providing data-driven insights to support business decisions in various therapeutic areas. This includes, but is not limited to, analyzing disease states, competitor landscapes, market environments, and trends in growth and market share. The goal is to enhance customer insights and knowledge through thorough qualitative and quantitative data analysis, guiding strategic direction for the business. This role is integral in advancing our capabilities toward predictive and prescriptive analytics, driving our strategic ambition forward.
This position is ideal for a confident and skilled analyst who excels in transforming complex data into actionable insights and is eager to contribute to achieving advanced analytics goals within the organization.
Responsibilities:
Data Analysis and Insights:
· Develop annual market research brand plans based on a sound and complete understanding of strategic needs and challenges of assigned brands and affiliate
· Conduct critical analysis of both qualitative and quantitative data to improve customer understanding and deliver strategic business insights
· Conduct analysis for strategic planning and product lifecycle tracking, from brand launch readiness to end stage lifecycle
· Empower effective customer planning and segmentation to enhance business focus
· Interpret complex data outcomes for commercial decision-makers
· Track performance, effectiveness, and operational execution metrics
Decision Support:
· Provide data and analysis to support business decisions specific to therapeutic areas, leveraging an understanding of disease states, competitors, and market dynamics
· Perform market insight analyses to identify challenges and opportunities, while simultaneously ensuring the integration and implementation of these insights within the brand teams and affiliate
· Lead monthly model refresh and facilitate national and sub-national reporting
· Prioritize impactful business innovations and guide business decisions
· Conduct in-depth market analysis and develop thorough hypotheses, along with patient conversion factor assessments and amendments
Brand Data Fluency:
· Develop a deep understanding of data workflows and their limitations
· Foster data fluency across the business to enhance brand planning capabilities
· Push for better business questions and internalize actionable insights
In-Field Team Excellence:
· Propose and optimize incentive protocols and perform relevant calculations
· Monitor and analyze incentive plans and field performance against quotas
· Implement field incentive plans and determine key performance indicators
· Adjust territory quotas when necessary and participate in customer segmentation and targeting
Administrative:
• Regularly evaluate and negotiate with existing and new market research suppliers to ensure maximum benefit while minimizing cost to the organization
• Ensure that all relevant supplier/department paperwork and contracts are duly completed and catalogued
Qualifications
3+ years relevant experience of data analysis, within the pharmaceutical industry experience is desirableProven experience in analytics, data interpretation, and strategic decision-makingKnowledge of Javelin software would be beneficialBachelor’s degree in business or science. Master’s degree a plusAbbVie strives to provide a French working environment for its employees in Quebec. Although as part of its francization program has taken all reasonable steps to avoid imposing the following requirement, advanced amount of knowledge of English / Fluency in English is an essential requirement for the position of (MABI) Analyst including, but not limited to, for the following reasons:
English speaking employees outside the province of Quebec. English speaking clients outside the province of Quebec. Anglophone region outside the province of Quebec. Competencies
Demonstrate expertise in analyzing complex data and solving intricate problems, while effectively managing projects independentlyPossess strong capabilities in data integration and storytelling, handling large datasets efficientlyAttention to detail and the ability to switch between strategic and tactical thinking are essentialInterpersonal skills are crucial for collaborating within multifunctional teams and engaging with senior management.Demonstrate ability to balance innovation with practicality, understanding insights and innovation processes to influence stakeholders and achieve customer-focused resultsBuilding cross-functional relationships, initiating creative projects, facilitating team discussions, and adopting a structured approach to problem-solvingProficiency in project management within dynamic environments and skillful data presentation for non-technical audiences, such as senior stakeholders, further amplifies their qualifications AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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