About this role
Scope
The Senior Brand Manager, Neuroscience is responsible for leading and defining the Brand Strategy, ensuring alignment with both global and local processes and procedures. This role oversees and coordinates the activities of the Marketing Team.
Main Responsibilities
Business & Financial Acumen
Support the Business Unit Manager in Brand Financial processes:
Budget allocation and monitoringMonthly performance analysisBrand S&OP preparation1-year Financial Plan & Long-Range Plan.Analysis to Insights
Responsible for:
Market & Brand Analysis and Market ResearchTrends monitoring and Market/Competitive/Customers actionable insights collection.Customer Strategy
Lead the development of the Brand & Functional Plan, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager.Marketing Mix Optimization
Ensure & coordinate the implementation of all activities related to the Functional PlanProvide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.Effective Engagement
Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer ExperiencesCoordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the Infield team.Internal & External Stakeholder Alignment
Leverage on strong relationships with international and local internal stakeholdersDemonstrate comprehensive understanding of the external stakeholders’ needs and behaviors through effective presence on the field and robust connection with In-Field Team. Skills and Experience
Degree level education (or equivalent), preferably Life Sciences or EconomicsMinimum 3-5 years of relevant experience with proven track record of success within Biotech/PharmaStrategic Thinking mindsetLeadership; CoachingSolid working knowledge of healthcare environmentProject Management skillsLocal and international mobilityEnglish language proficiency verbally and in writingPreferred
People management experienceInfield Experience is a plusknowledge within specialized therapeutic area (Neuroscience)Product launch management support Main Stakeholders
External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management TeamAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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